Spark xyz

Pulp Pantry

A leading brand in the upcycled food movement, Pulp Pantry turns overlooked resources including odds, ends, stems and pulp of organic produce into wholesome everyday snacks such as our line of real veggie chips.

Not Set

One Liner: A leading brand in the upcycled food movement, Pulp Pantry turns overlooked resources including odds, ends, stems and pulp of organic produce into wholesome everyday snacks such as our line of real veggie chips.

Problem: Nearly 9 in 10 Americans don’t get their servings of fruits, vegetables, or fiber. Two of the top 3 salty snacks sought out by better for you consumers are veggie chips and veggie sticks. Yet the category is misleading: legacy brands that dominate the category are made from processed potato starch, and on the other end, whole vegetable-based snacks like kale chips are priced out of reach for most consumers. Pulp Pantry provides nutritious, sustainable foods that meet evolving consumers' values at an affordable price.

About Us: Pulp Pantry creates value transforming low-cost, upcycled inputs into fast-moving, high-margin nutritious foods at scale. Pulp Pantry fights climate change by tackling food waste, starting with their line of upcycled veggie chips. The brand’s mission is to make eating fruits, vegetables and fiber more accessible for all. The vision is to create a sustainable food system that enables equitable access to nutritious foods and a transition to a circular future for CPG.

Highlights: Pulp Pantry was awarded 2022's NEXTY (industry-coveted award) for Best Salty Snack, as well as the people's choice award at the SNX International Expo, and The Women Founder's Network.

To-date, I've raised zero capital and done what very few folks in CPG have managed to build in this competitive market: built a cash-flow positive business and will be ending 2022 with seven figures in trailing 12 months sales. In 2022, we've already surpassed $950k in revenue. We're cash-flow positive and have a healthy product margin.

We've been lucky to partner with industry leading retailers including Whole Foods, Target, Thrive Market, and our first national launch with Sprouts in Q4 2022.

Business Model: Pulp Pantry offers a salty snack that satisfies cravings for flavor, texture, and convenience while still providing a meaningful amount of nutrition (5g fiber per serving, 18% DV) and vegetables as the first ingredient, priced accessible for natural and mass grocery. A 5-ounce bag is sold at $4.99 in retail, $2.84-$3.24 wholesale with a 40-50% margin across channels.Pulp Chips save up to 38 gallons of water and 1 kg of CO2 with each pound of ingredient upcycled.

Quote

Pulp Pantry is a leading brand in the $47bn upcycled food sector, a fast-growing segment of sustainable CPG.

To-date, I've raised zero capital and done what very few folks in CPG have managed to build in this competitive market: built a cash-flow positive business and will be ending 2022 with seven figures in trailing 12 months sales.

In 2022, we've already surpassed $950k in revenue. We're cash-flow positive and have a healthy product margin.

Our organic growth has been driven by 3 key drivers:

High Margins: 50% gross margin with 10 - 15% cost savings identified for 2023
Competitive Advantage: supplier partnerships built for scale + low cost inputs
Organic Growth: we’re at the right place + right time for sustainable CPG

Revenue To Date

$1.4M

MRR

$71K

Revenue YTD

$950K

Burn Rate

$5.9K

Total Users

373K

Total Users (Past 30 Days)

40K

Daily Active Users

N/A

Monthly Active Users

N/A

Total Paying Users

373K

MoM Growth Users

N/A

Organic Traffic %

100%

CAC

$12.00

LTV

$100.00

Churn

70%

Margins

50%

Business Strategy: Pulp Pantry aspires to be the platform brand for sustainable food products focused on produce-based offerings with superior nutrition. Pulp Pantry is building the next generation of consumer packaged goods, made better for people and the planet.

Nine in 10 Americans don’t eat their servings of fruits, vegetables and fiber. According to the Union of Concerned Scientists, if Americans ate all of their servings, we’d save hundreds of thousands of lives and billions of dollars in medical costs. By providing families with accessible ways to eat more servings, we can impact broader health outcomes. Each serving of Pulp Chips contains 5x the fiber of competitors (5g/serving, nearly a full day’s serving per bag) with less net carbs.

Sustainability is baked into our business model. Our product line is the engine that powers our food waste-fighting potential. Pulp Chips contain 30-40% upcycled ingredients, far surpassing the minimum 10% upcycled content to achieve Certified Upcycled status. To date, Pulp Pantry has upcycled well over 200,000 lbs of upcycled ingredients, saving an estimated 38 gallons of water and 1 kg of CO2 with each pound of ingredient upcycled. We are dedicated to transparency and participate in Upcycled and Plastic Neutral certification by trusted 3rd party verifiers.

Competitive Analysys

Direct competitors in the veggie chip set include: From the Ground Up (cauliflower-based snacks; main ingredient is cassava flour), Good Health (veggie chips made from potato starch with veggie powders as an afterthought) and Brad’s Raw Kale Chips (made from real vegetables as the first ingredient).

The veggie chip category is dominated by undifferentiated, legacy brands. These include the potato starch-based brands Good Health and Sensible Portions as well as private label brands.

Our main opportunities to win the category include:

Ingredients: Pulp Chips are made with real vegetables as the first listed ingredient.
Nutrition: Pulp Chips have 5x the fiber of competitors and less net carbs.
Price: Pulp Chips are priced favorably to Brad’s Raw at $7.49 for a 3-ounce package, but higher than corn, potato and other grain-based snacks, which offers a benefit to retailers.
Sustainability: Pulp Pantry is a first-mover in the upcycled foods category; impact is baked into our business model. Over 50% of our customers say they purchased our products (online) due to our sustainability story, a key differentiator.

Looking ahead, we understand that to build a sustainable competitive advantage we need to build greater brand identity. That’s why we’ve built a single platform model whereby we can leverage the same relationships behind our inputs and manufacturing efforts to monetize additional products. Future product opportunities will continue to meet our target consumer (the Lifestyle of Health and Sustainability or LOHAS audience) where they shop most frequently: the perimeter of the store. Categories of interest include dressings, dips, and more vegetable-based snacking innovation. That’s our brand platform.

Competitor	Website
Brad's Raw	bradsplantbased.com
Good Health	www.utzsnacks.com
From the Ground Up	www.google.com

Networking: We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

Name	Amount
Amount Left	$1,700,000.00
Amount Raised (This Round)	$100,000.00
Amount Raise To Date	$250K
Investment Type	N/A
Type of Raise	SAFE

Valuation

N/A

Friends & Family

$200K

Grant Dollars Awarded

$50K

TAM

$28.3B

SAM

$20.9B

SOM

$8.38B

Business Stage: Seed

Business Types: Investor-Backed

Sustainability

Social Entrepreneurship

Food

Pulp Pantry

One Liner

What Problem We are Solving

About Us

Venture Highlights

Business Model

Competitive Advantage

Revenue

Users

Customer Costs

Go-To Market Strategy

Team

Competitive Analysis

Networking

Share

Capital

TAM SAM SOM

Business Stage

Business Type

Categories