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Seedsheet

Seedsheet makes roll-out sheets that enable anyone to plant a garden in 30 seconds.

Middlebury, VT 05753, USA

One Liner

One Liner
Seedsheet makes roll-out sheets that enable anyone to plant a garden in 30 seconds.

What Problem We are Solving

Problem
Half of beginning gardeners quit b/c they can't grow anything, and 40% of older gardeners quit b/c its too much work. 

Seedsheet:

  • Increases garden success by 50%
  • Increases plant yields by 30%
  • Organically kills weeds
  • Eliminates the most painful parts of gardening - like seed planting, weeding, and spraying chemicals

About Us

About Us
  • Choose from 90 organic plants and flowers on our website, and we'll build you a Seedsheet
  • Seeds are built into water-soluble film pods, which are arranged on an 8x4 sheet of weed-blocking fabric 
  • Just roll the sheet over your garden bed, and you're ready to grow 
  • No seed planting, no weeding, and no spraying of harmful chemicals 

Our mission is to create 100M new gardeners in the next 10 years.

Venture Highlights

Highlights
  • $5M DTC revenue since 2020 and $2M LTM 
  • 55,000 passionate customers
  • Have crowdfunded $500k from 200 retail investors in last 3 weeks: www.wefunder.com/seedsheet
  • Featured on Good Morning America: https://bit.ly/3MVVFv3
  • Featured on PBS: https://bit.ly/3s9i66f

Business Model

Business Model
  • Seedsheet sells custom gardens DTC 
  • Seedsheet sells pre-designed gardens wholesale

Competitive Advantage

Quote
Seedsheet has found product market fit, sold more than $5M of products to 50,000+ passionate customers, and is on its way to becoming the biggest gardening brand in the world. Its technology was granted a full utility patent in 2021.

Users

Total Users
55K
Total Users (Past 30 Days)
N/A
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
55K
MoM Growth Users
N/A
Organic Traffic %
N/A

Go-To Market Strategy

Business Strategy
  • Primary DTC channels are Facebook, Google, Email, and SMS
  • 2023: expansion to Tik Tok, YouTube, Pinterest, Connected TV, and influencer marketing
  • 2024: expansion to QVC, HSN
  • Signed first retail customer October, 2022
  • 2023: grow to 5 major retail customers in garden / home improvement space
  • 2024: expansion to 5 home and garden / home improvement distributors
  • 2025: international DTC expansion to Australia, SE Asia

Competitive Analysis

Competitive Analysys
While there are many products that aim to make growing food easier, there are none in the largest, most-popular segment of home gardening: raised beds. Seedsheet is the only product in the marketplace focused on making raised bed gardening easier.
Competitor Website
Hamama Greens www.hamama.com
Lettuce Grow www.lettucegrow.com
Aerogarden www.aerogarden.com

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

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TAM SAM SOM

TAM
$688B
SAM
$36.1B
SOM
$10.7B

Business Stage

Business Stage
Paying Customers

Business Type

Business Types
Investor-Backed

Categories

Sustainability
CleanTech
B2C
E-Commerce
Food
Outdoors
Technology
Environment
Agriculture