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H2OPS Inc

H2OPS IPW Sparkling Hop Water is a first to market, award winning category creating beverage brand disrupting the sparkling water and non-alcoholic beer categories.

Anaheim, CA, USA

One Liner

One Liner
H2OPS IPW Sparkling Hop Water is a first to market, award winning category creating beverage brand disrupting the sparkling water and non-alcoholic beer categories.

What Problem We are Solving

Problem
Sparkling water is an unsatisfactory substitute for an alcoholic drink and other current alternatives such as non-alcoholic beer have taste issues. This is a large market. 35% of drinkers participated in Dr January in 2022. 65% of millennials are drinking less alcohol. 58% of drinkers in a session switch between alcoholic and non-alcoholic drinks. AB InBev sees these trends as a consumer shift to health and wellness and forecasts their non-alcoholic portfolio moving from 8% to 20% globally by 2025. 

About Us

About Us
Our mission is to revolutionize non-alcoholic alternatives through standout quality products and branding, which become symbolic of a balanced, healthy, active and social lifestyle. 

Venture Highlights

Highlights
Our H2OPS IPW brand has traction in over 750 retail locations including Whole Foods, BevMo and Total wine. We won Beverage Innovation of the Year Award from Beverage Industry Magazine in 2018 and are building a moat around our brand as new competitors emerge. 

Business Model

Business Model
Our business model is to use quality contract brewers under strict NDAs to allow us to scale and produce in multiple areas to reduce freight costs and be capital efficient. We sell through beverage distributors who sell to retailers. We also sell DTC and through Amazon. 

Competitive Advantage

Quote
H2OPS Inc. is the creator of the original craft brewed sparkling hop water under the trademarks of H2OPS®, IPW® and the Hopdrop® logo design.  This category creating brand is disrupting the rapidly growing sparkling water and non-alcoholic beer packaged beverage categories and is the recipient of the “Beverage Innovation of the Year” award from Beverage Industry Magazine.  We have the advantages of superior taste, authenticity, first to market awareness and focus.   Our team is made up of passionate brand ambassadors guided by beverage expert leaders, who know what it takes to create a breakout brand worthy of an exit.   



Revenue

Revenue To Date
$1.3M
MRR
$40K
Revenue YTD
$250K
Burn Rate
-$5K

Users

Total Users
N/A
Total Users (Past 30 Days)
N/A
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
N/A
MoM Growth Users
N/A
Organic Traffic %
N/A

Customer Costs

CAC
$300.00
LTV
$425.00
Churn
10%
Margins
51%

Go-To Market Strategy

Business Strategy
Our go to market strategy is to use beverage and natural food distributors to deliver our products to retailers.  We also have a DTC website and sell on amazon, although this primarily plays a discovery/ marketing function.  We have proof of concept in the natural and specialty channels and are moving to more mainstream retailers with this capital raise.  

Competitive Analysis

Competitive Analysys
Our Advantages:  H2OPS is the original craft brewed sparkling hop water with advantages in taste, authenticity and team.  Brewed with the whole hop for true hop character.  We do not use lower cost and synthetic tasting hop oils and non hop flavors in our Original.  Available in glass bottles and soon in cans.

Primary Direct Competitors:     
Lagunitas Hoppy Refresher Hop Water  - Tastes synthetic and is focused on NA beer.  We have an advantage in the sparkling water market, which is much larger.  Lagunitas is owned by Heineken.

HOP WTR - Tastes synthetic and contains functional ingredients such as adaptogens and nootropics. Some major retailers reportedly have not accepted because of these functional ingredients.  Well funded and marketing focused.  Notable investment from Constellation Brands.   

Hoplark Hop Tea - Focused on hop tea but does a hop water that is similar to ours.  They do not sell in glass bottles, which offer a special drinking experience over cans.  Our main craft competitor.  Venture backed.       
Competitor Website
Hoplark Hop Tea hoplark.com
HOP WTR hopwtr.com
Lagunitas Hoppy Refresher Hop Water lagunitas.com

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

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Capital

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Name Amount
Amount Left $1,400,000.00
Amount Raised (This Round) $600,000.00
Amount Raise To Date $500K
Investment Type N/A
Type of Raise Equity

Valuation
$7M
Friends & Family
$400K
Total Debt Financing
$100K

TAM SAM SOM

TAM
$200B
SAM
$50B
SOM
$500M

Business Stage

Business Stage
Paying Customers

Business Type

Business Types
Investor-Backed

Categories

Food