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Goomi Group Inc

Goomi Group is a woman-owned tech enabled B2B company that provides organizations with dynamic health and wellness programs for the hybrid workforce around the world.

Menifee, CA, USA

One Liner

One Liner
Goomi Group is a woman-owned tech enabled B2B company that provides organizations with dynamic health and wellness programs for the hybrid workforce around the world.

What Problem We are Solving

Problem
In the crowded HRTech and WellTech landscape, a significant market gap exists. Competitors are fragmented into specialized apps like Peloton, Headspace, and ClassPass, require Per Employee Per Month pricing models, or function solely as rewards platforms like Virgin Pulse, Espresa, and Limeade. Others, such as Grokker and Wellable, limit themselves to digital content. Benefits Teams are in urgent need of hybrid solutions that seamlessly blend in-person and virtual programs, offering a comprehensive and integrated approach to employee wellness.

Goomi Group addresses this market gap with a patent-pending platform and marketplace that eliminates the need for multiple siloed vendors. We offer comprehensive solutions for the hybrid workforce, delivering programs that span mental, physical, social, nutritional, personal, and financial health. These programs can be implemented both on-site in any city across the US and virtually around the globe, ensuring a seamless blend of in-person and virtual options.

Our dual-sided platform includes advanced AI functionality to personalize user experiences for both Employers and Employees, enhancing the effectiveness and engagement of wellness programs. We provide a transparent flat fee pricing model with customizable upgrade options, making it easy for organizations to tailor their wellness initiatives to specific needs.

Goomi Group's proven track record includes tripling employee engagement and delivering an exceptional ROI of $3 for every dollar invested in health initiatives. As a trusted partner for Fortune 1000 companies globally, we are dedicated to enhancing employee well-being and organizational success through our integrated, comprehensive approach to wellness.

About Us

About Us
Goomi Group is a woman-owned tech enabled B2B company that provides organizations with dynamic health and wellness programs for the hybrid workforce around the world. 

Our innovative dual-sided platform features patent-pending HR Tech for organizations (B2B) and an immersive Employee Experience Studio (B2C), providing access to the nation's largest directory of wellness providers, available in-person, virtually, and on-demand. Goomi’s extensive network, content, rewards, and analytics enhance employee engagement by improving social connections, mental well-being, nutrition, financial stability, and physical fitness.

Venture Highlights

Highlights
🎉 Achieved $1,000,000 in revenue in the past year!
🚀 5.24.24 YTD: $465,700 in revenue!
🙌 Monthly sales UP - averaging 20% YOY growth. 
💫 Raised $358,000 from Friends & Family Seed Round. 



Business Model

Business Model
Goomi Group operates as a B2B and B2B2C company, integrating SaaS products, experiential service add-ons, and strategic partnerships with rewards platforms for lifestyle spending accounts. Our two main SaaS products are Goomi’s Wellness Dashboard and the Studios:
  • Wellness Dashboard: This platform acts like DoorDash for workplace wellness, providing a marketplace where companies can easily purchase experiential program add-ons.

  • Studios: Featuring both live and on-demand wellness programs, our Studios serve employees directly, whether through business subscriptions or individual memberships.

For direct sales, we use a flexible pricing strategy offering annual B2B subscriptions and service packages that start at $3K per year per client and scale up to $100K+.  We also generate revenue from B2C Studio subscriptions and sales through rewards partner platforms, allowing employees to access personalized health and wellness programs using their lifestyle spending accounts.

Our dedicated Head of Partnerships drives new business, while our Client Success Managers focus on retention and upsell opportunities. Our marketing strategy combines digital campaigns, monthly webinars, content marketing on LinkedIn, and subscriptions to benefits platforms like Shorlister and BenefitPitch. As we scale, our cost of goods sold (COGS) will decrease, leading to higher gross profit margins of 70%, while our fixed operational costs will become more efficient.

With a strong foundation and proven scalability, Goomi Group is positioned to revolutionize workplace wellness on a global scale.



Competitive Advantage

Quote
Goomi Group stands out from competitors like Peloton, Headspace, ClassPass, Virgin Pulse, Espresa, Grokker, and Wellable by integrating an AI component into our platform to personalize all-encompassing health content across mental, physical, social, nutritional, personal, and financial health.

Additionally, Goomi is the only company to offer custom on-site, virtual, and on-demand services, powered by a robust platform and marketplace featuring over 500 wellness experts nationwide.

On the human side, Goomi Group fosters camaraderie among employees through company-exclusive classes, creating deeper connections and enhancing employee engagement.


Revenue

Revenue To Date
$3.53M
MRR
$70K
Revenue YTD
$466K
Burn Rate
$50K

Users

Total Users
3M
Total Users (Past 30 Days)
10K
Daily Active Users
N/A
Monthly Active Users
10K
Total Paying Users
307
MoM Growth Users
N/A
Organic Traffic %
100%

Customer Costs

CAC
$113.00
LTV
$188K
Churn
4%
Margins
60%

Go-To Market Strategy

Business Strategy
Our revenue model combines subscription-based pricing, service program add-ons, and strategic partnerships for robust revenue streams and sustained customer loyalty, driving scalable growth. At the core of our strategy lies the B2B Wellness Dashboard, empowering brokers, carriers, and HR professionals with subscription-based access and a marketplace of wellness providers. To triple our revenue from $1MM to $3MM this year, we've introduced the Goomi Employee Experience Studio, a new SaaS revenue stream, alongside partnerships with rewards platforms, empowering employees to select their preferred health and wellness programs directly.


Competitive Analysis

Competitive Analysys
Competitors like Peloton, Headspace, ClassPass, Virgin Pulse, Espresa, and Grokker focus on specific verticals, offering only digital content, and utilize per-employee per-month pricing. Goomi’s distinct advantage is our on-site presence nationwide, enhanced by virtual and on-demand programming across six pillars of health—from fitness to finance. Providing comprehensive and flexible wellness solutions unmatched in the industry. 

Competitor Website
Refresh Platform refreshplatform.com
Rejuv At Work rejuvatwork.com
Marino Wellness www.marinowellness.com

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

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Capital

Loading...
Name Amount
Amount Left $670,000.00
Amount Raised (This Round) $330,000.00
Amount Raise To Date $1.49M
Investment Type N/A
Type of Raise Convertible Note

Valuation
$8M
Friends & Family
$55K
Preseed
$330K
Seed Bridge
$1M
Total Debt Financing
$100K
Grant Dollars Awarded
$1.5K

TAM SAM SOM

TAM
$2.24T
SAM
$132B
SOM
$100B

Business Stage

Business Stage
Seed

Business Type

Business Types
Investor-Backed

Categories

SaaS
Enterprise
B2B
Fitness
Education

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Last Updated: 07/27/23