Healthcare practice organizations are our customers. We have a transaction based revenue model. When a patient pays a practice through our software, the practice organization pays Rivia Health a 2% transaction fee (no cap). We also charge a SaaS fee based on the size of the organization, starting at $250 per month.

No account number, portal, or login required to pay. Easy, mobile-first modern, clean interface for payment platform. Personalized, dynamic, mobile first messaging tailored based on data optimization to improve visibility, clarity and understanding. Fully automated process that runs without requiring manual tasks for billing staff. Seamlessly integrated with existing practice management system to auto-reconcile all data to and from the system to avoid confusion or additional steps in the organizational workflow.

Our ideal customer profile is an ambulatory practice group with 1-100 physicians in network. We are targeting these groups because we have proven they have a 30-60 day sales cycle and our competitors are not focused on this market segment. We have also identified specific pain points we can solve for these practices including: high volume manual tasks related to patient billing, aging accounts receivable, accounts going to collections or converting to bad debt, high cost to collect, and patient satisfaction challenges.

Our initial target within this segment are organizations based on athenahealth, which is the second largest practice management system in the ambulatory market. About ~6,000 practice groups fit this specific profile.

We are selling through a combination of outbound and inbound strategies including: the athenahealth marketplace, targeted Linkedin and Google AdWords, email campaigns, and outbound calling.