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New Motion Beverages and Embolden Beer Company

New Motion Beverages and Embolden Beer Company embody the evolution of the craft beverage industry by offering a highly curated variety of craft beer and better-for-you beverages for today’s “conscious consumers” that have a thirst for Craft, Culture, and Community. 

San Diego, CA, USA

One Liner

One Liner
New Motion Beverages and Embolden Beer Company embody the evolution of the craft beverage industry by offering a highly curated variety of craft beer and better-for-you beverages for today’s “conscious consumers” that have a thirst for Craft, Culture, and Community. 

What Problem We are Solving

Problem
New Motion Beverages and Embolden Beer Company was Founded in 2020 to address the craft beverage market’s one-size-fits-all brands, and customers’ growing passion for diversity, inclusion, and access by curating products that have flavor for every mood and functionality for every lifestyle.

About Us

About Us
New Motion Beverages and Embolden Beer Company are two exciting brands under one roof. Founded in 2020 in San Diego we curate innovate San Diego Craft Beer with Embolden Beer Company and next generation Hard Functional Beverages like Hard Sparking Tea, cocktail inspired Hard Seltzer, and Hard Kombucha under New Motion Beverages.

Venture Highlights

Highlights
We have generated $1 million in trailing 12-month revenue growing 20%.
Our tasting room revenue has grown 40% in our second full year of operations.
Partnership with Trader Joe's to have two product sin every Trader Joe's in Southern California. 
Partnership with major concessions at LAX airport to have product in 8 locations throughout LAX Terminals. 
We won best new brewery from the San Diego Beer News awards a few months after opening in 2020. 
Finalist in San Diego reader best bar in 2021. 
San Diego magazine critics pick for best new brewery 2021. 
Finalist for best local brewery, best craft producer, and best beer selection in San Diego reader 2022. 

Business Model

Business Model
Our business model is multi-faceted. We generate revenue in our tasting room through B2C customer interactions with over 17,000 customer interactions in our tasting room in the past 12 months and a 35% monthly returning customer rate. We generate roughly 40% of our revenue in our tasting room on just 10% of the volume of product we produce. We also have a robust events and merchandise business. 
We are also available B2B through our distribution partner Scout Distribution in San Diego County, Orange County, Los Angeles County and Arizona. Over the last year we have been in over 1,200 different retail locations and consistently have approximately 300 points of distribution on a monthly basis. 
Lastly, we have an online direct to consumer business that is primed and ready for growth with the next phase of our brand journey. 

Competitive Advantage

Quote
New Motion Beverages and Embolden Beer Company are defined by our commitment to craft, culture, and community. We produce a diverse array of craft beer, hard sparkling tea, cocktail inspired hard seltzer, and hard kombucha with a focus on quality in every product. We curate flavors for every mood and functionality for every lifestyle and our customers return because of our quality and product innovation. 

Revenue

Revenue To Date
$2.1M
MRR
$85K
Revenue YTD
$250K
Burn Rate
$25K

Users

Total Users
25K
Total Users (Past 30 Days)
1.05K
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
N/A
MoM Growth Users
N/A
Organic Traffic %
100%

Customer Costs

CAC
N/A
LTV
N/A
Churn
N/A
Margins
65%

Go-To Market Strategy

Business Strategy
We have partnered with Scout distribution and have products in San Diego County, Orange County, Los Angeles County, Temecula, Ventura County, and Arizona

Competitive Analysis

Competitive Analysys
Our focus on a diverse product selection across two brands sets us apart from most breweries our size and puts us in line with the strategy that large scale national players enact with multiple brands under one roof. In Southern California there are only a handful of beverage concepts that produce beer and some type of flavored malt beverage product. Our competitive advantage is our commitment to craft and quality of our products. We focus on both brands and all of our product's lines in craft beer, hard tea, hard seltzer, and hard kombucha with the same craft mindset and commitment to bold flavors. 
Competitor Website
Second Chance Beer Co. www.secondchancebeer.com
Novo Brazil / Nova Easy Kombucha www.novobrew.com
Belching Beaver Brewing Company belchingbeaver.com

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

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Capital

Loading...
Name Amount
Amount Left $850,000.00
Amount Raised (This Round) $150,000.00
Amount Raise To Date $1.2M
Investment Type N/A
Type of Raise equity or Convertible Note

Valuation
$8M
Friends & Family
$350K
Total Debt Financing
$450K
Grant Dollars Awarded
$400K

TAM SAM SOM

TAM
$100B
SAM
$1.5B
SOM
$15M

Business Stage

Business Stage
Seed

Business Type

Business Types
Lifestyle

Categories

B2C
B2B2C
B2B
Other
E-Commerce
Food
Hospitality

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Last Updated: 08/12/22