Making craft supply shopping simple with inspiring kits.
Los Angeles, CA, USA
One Liner
One Liner
Making craft supply shopping simple with inspiring kits.
What Problem We are Solving
Problem
Kitterly eliminates the hassle and wasted time finding the right supplies for your next project. We curate and assemble complete craft kits that are categorized by project category and skill level to ensure a perfect match.
About Us
About Us
We eliminate the pain points associated with finding inspiring craft projects along with getting the supplies needed so start and finish them.
Crafters can now get everything they need to get started in one convenient place, rather than shopping at a variety of online and brick & mortar stores. Each Kitterly kit includes all supplies you need including downloadable instructions.
Venture Highlights
Highlights
Launch Jan 2015 2017 Gross Revenue: $1MM Engagement metrics:
Graduate of 500 Startups Batch 15, Feb 2016 Winner Silicon Beach Fest 2016 Finalist Women Founders Network, 2016 Finalist SoGal/Her Startup Pitch Competition, 2016
DIVERSITY:
We actively support female entrepreneurship! We feature over 100 vendors on our website, which over 85% percent of them are female founded/run businesses.
In addition, we partner with several prominent global vendors that focus on improving skills/income to women in developing countries.
For example: We are proud partners with Manos Del Uruguay (www.manosdeluruguay.com) and Knit Collage (www.knitcollage.com), two leading organizations working with co-ops to improve the lives of women and families in developing countries like Uruguay and India.
We seek out and purchase from companies like Brooklyn Tweed (www.brooklyntweed.net) , who focuses on promoting USA made wools. (100% sheep to skein made in USA)
Business Model
Business Model
We generate revenue through direct to consumer retail sales via our website, Kitterly.com. We sell complete crafting kits that contain everything one needs to start and complete their project.
In addition, customers are able to purchase individual items and patterns.
Over 90% of all customer orders are complete kits.
Competitive Advantage
Quote
We serve the busy working professional that loves to craft, but just doesn't have the time to hunt down supplies. We have curated an amazing roster of independent designers from all over the globe, and combined with our highly curated experience gives our customers a premium experience where they can both find inspiration for what is next as well as all of the supplies needed to start and finish a project.
Revenue
Revenue To Date
$2.4M
MRR
$80K
Revenue YTD
N/A
Burn Rate
N/A
Users
Total Users
N/A
Total Users (Past 30 Days)
N/A
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
N/A
MoM Growth Users
N/A
Organic Traffic %
N/A
Customer Costs
CAC
$22.00
LTV
$1.2K
Churn
N/A
Margins
50%
Go-To Market Strategy
Business Strategy
We acquire customers through a combination of paid advertising via social media (Facebook and Instagram), organic social media, and lead generation through our network of vendor partners/industry influencers.
We heavily utilize email marketing to engage and retain customers, and our email marketing efforts yield an over 16x ROI.
Most companies in our industry either focus on individual items rather than a complete project. They all assume that the customer knows exactly what they want to purchase, and that they know exactly what they are going to do with it.
Bluprint (formerly known as Craftsy), does sell supplies, but their focus is more on classes to teach crafting/lifestyle skills.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
