For the average home we charge $40 month as recurring subscription revenue. There is no contract yet we have very low churn (~13% annualized). The extensive semi-annual preventive maintenance visits described above are included in that price. PreFix Members then get access to repairs performed by their Home Manager at $40/fix (or $40/hr. for those repairs that take longer than an hour - most don't). We have steadily added other services to show how we can monetize the trusted relationship with homeowners. We launched full service HVAC installations last fall, specialty carpentry/painting, and seasonal services like power washing and gutter cleaning. We will continue to expand margins through other services and in collaboration with our industry partners.

We also have highly consumable data for our industry partners across all the homes that we serve which includes things like cost-to-own and market share for all appliances and systems in the home as well data that can significantly reduce underwriting cost.

The operational complexity that the company has tackled in creating this new category of “home management” creates a degree of defensibility against incumbents or new entrants that may try to copy the model. New entrants that have tried to “short cut” by creating apps/marketplace without any real investment in the broader business model have all failed. Should a competitor directly copy the model, this is likely not a winner-take-all market. 

There are two key components of PreFix’s go-to-market strategy 1) An efficient, hyperlocal, D2C playbook and 2) large strategic distribution partnerships. We now have strategic partnerships with a highly-regarded, national insurer that is launching us in other cities. 

We also have a partnership a large public utility who will do the same. They have millions of customers in Texas alone and can immediately get us a solid beachhead in any metro area where we launch. Launches with these partners in San Antonio, Houston, and Dallas will instantly double our revenue in the coming months as we raise our Series A. We then run our hyperlocal playbook alongside which has already gotten us to >$3M in annualized revenue. We are steadily adding other services to increase margins.