We bring the magic of instant coffee and tea to modern life.
Irwindale, CA, USA
One Liner
One Liner
We bring the magic of instant coffee and tea to modern life.
What Problem We are Solving
Problem
- Making coffee is time consuming = make Waka in 3 seconds. All you need is water.
- Coffee & tea generate unnecessary waste = Our coffee & tea will dissolve in your cup like magic.
- Traditional instant coffees don't taste good = Waka was named best instant coffee.
- Making nutritional drinks with old-school tea / coffee concentrates is expensive = nutritional clubs love Waka because of its taste and affordability.
About Us
About Us
Waka is on a mission to revive the instant coffee and tea categories through higher quality products, more eco-friendly packaging, and delicious flavors. The company bootstrapped its way to become one of the most recognized newcomers in the instant coffee and instant tea categories and one of the categories' best sellers on Amazon.
Venture Highlights
Highlights
Since our pre-seed round last year we:
- Rebranded and launched new and beautiful packaging
- Launched 3 new instant coffee roasts + 3 new instant tea flavors (+more in the pipeline)
- Achieved a $1.6M run-rate with improved margins
- Finalized a proprietary coffee flavoring process
- Secured a strategic partnership with one of the largest coffee & tea manufacturers in the world
- Grew our subscriptions to over 1,300 active subscriptionsÂ
and more.
Business Model
Business Model
Waka is a primarily online business with an omni-channel strategy.
In the short-term we see more expansion and growth online and with our wholesale accounts (restaurants, hotels, etc.).
In the future, we see more expansion in retail through third-party stores and branded stores and pop ups.
Competitive Advantage
Quote
1. Digital native 2. Early in the game 3. Quality products and in an affordable price point 4. More eco-friendly than other coffee solutions 5. Design and brand 6. Proprietary coffee flavoring process 7. Strategic partnership with one of the largest coffee & tea manufacturers in the world 8. Experienced investors and advisors
Revenue
Revenue To Date
$2.1M
MRR
N/A
Revenue YTD
$530K
Burn Rate
$20K
Users
Total Users
60K
Total Users (Past 30 Days)
N/A
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
60K
MoM Growth Users
N/A
Organic Traffic %
30%
Customer Costs
CAC
$9.25
LTV
$90.30
Churn
N/A
Margins
76%
Go-To Market Strategy
Business Strategy
We sell on our website, Amazon and also sold by Walmart, iHerb and Coupang on their e-commerce platforms. We are also sold in all Central Market locations (Texas), and 20+ camping stores.
We have a loyal brand following on our social media, newsletter subscribers, and a very strong SEO appearance. We had many free PR wins as well.
Besides online and select retailers, we are also served in boutique hotels, restaurants and coffee shops.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
Share
Capital
Name
Amount
Amount Raise To Date
$760K
Investment Type
N/A
Type of Raise
Equity
Valuation
$8M
Friends & Family
$35K
Preseed
$725K
TAM SAM SOM
TAM
$37B
SAM
$1.1B
SOM
$750M
Business Stage
Business Stage
Seed
Business Type
Business Types
Investor-Backed, Venture Capital Backed
Categories
E-Commerce
Food
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