Meallogix SaaS platform customers pay a subscription fee of $249/month.
What makes our financial model unique is we are vertically integrated into every financial transactional point in the supply chain; including credit card processing fees, rebates on ingredient purchases through partners Sysco and US Foods, and third-party delivery fees (e.g., DoorDash).
HIGH LTV ON OUR SUPPLY:
Fully ramped, each Meallogix SaaS platform customer will generate an estimated $480/month revenue over an average life of 40 months, for $19,200 in gross lifetime value. On a per Transaction basis, we generate $2.81.
HIGH LTV FOR DEMAND:
Once the Marketplace is launched, our unit economics increase dramatically. The 33M consumers who purchase 1-billion in meals each year now become our TAM.
As a result of the marketplace commission fee to Meallogix of $1.50 on each meal sold and the additional card processing fees of approximately $0.20 per transaction, we estimate generating $1.70 in fees per meal, increasing our average marketplace transaction value by 4x from $2.81 to $11.50, on a 2,100% larger TAM.
We expect the typical Marketplace customer to order 20 meals per month, generating roughly $34 per customer/per month.