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Bon Temps

Bon Temps is a direct to consumer, women-centric clean beverage brand.

Toronto, ON, Canada

One Liner

One Liner
Bon Temps is a direct to consumer, women-centric clean beverage brand.

What Problem We are Solving

Problem
Traditional tea brands whiten their tea bags with bleach, then treat them with a carcinogenic pesticide called Epichlorohydrin. They also use artificial flavors to enhance taste. 

About Us

About Us
Bon Temps teas are squeaky clean. Our tea sachets are made using a non-GMO corn fiber and our teas contain no pesticides, bleaches or artificial flavors.

Venture Highlights

Highlights
We launched a month ago and consumers love the brand and product. We have 27 product reviews and all of them were 5/5. Check out some of the reactions from our customers: https://docsend.com/view/5jm464x

We have also gotten some great press coverage:

Beauty Independent: https://www.beautyindependent.com/tea-cause-cool-factor-direct-to-consumer-brand-bon-temps/
Design Milk: https://design-milk.com/2018-gift-guide-chef/
Nylon: https://nylon.com/introvert-gift-guide?fbclid=IwAR3vZqNp2w9cM6KGNGxNDVVkG6Ih2ZOzB0r5kAdD6SUMxWu9sb-t_6fm6ac 

Business Model

Business Model
Currently we have 8 blends of teas, which cost $16/box. We will be launching more products to increase average order value, but the metrics below are based on our current model.

Average order value: $45.67
Gross Margin: 52%
Gross Margin Dollars: $23.75
Blended CAC: $19.99
Payback Period: >1 month

Competitive Advantage

Quote
Women love our brand because we invest in them -- their pursuits and their bodies. In addition to making the cleanest products, each month we give $1,000 grants to women who are doing what they love. We already have hundreds of women who have applied through Instagram and our community continues to grow each month. 

The mission behind our brand is resonating deeply with millennial women. At Bon Temps, we believe in doing what you love and enjoying the moments along the way, without having to stack up against other people’s expectations. Whether it’s big like running for office, or small like running a bath, we want to encourage women to say F-it to expectations and feel comfortable with their own version of happiness. We call this Time Well Spent. 

Users

Total Users
80
Total Users (Past 30 Days)
N/A
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
N/A
MoM Growth Users
N/A
Organic Traffic %
N/A

Customer Costs

CAC
$20.00
LTV
$79.00
Churn
N/A
Margins
52%

Go-To Market Strategy

Business Strategy
Proprietary. Happy to disclose in person.

Competitive Analysis

Competitive Analysys
Our products are clean because we use a different material/process for producing our teas and sachets, which doesn't require any bleaching, pesticides or artificial flavors.
Competitor Website
Tetley www.tetley.ca
Lipton www.lipton.com
DavidsTea www.davidstea.com

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

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TAM SAM SOM

TAM
$2B
SAM
N/A
SOM
N/A

Business Stage

Business Stage
Paying Customers

Business Type

Business Types
Venture Capital Backed, Investor-Backed

Categories

Design
Food
E-Commerce