Circular helps reverse climate change and hunger with one elegant solution: We convert food waste into rich organic fertilizer and insect protein, grow organic produce, and feed the world with regenerated healthy food.
Laguna Hills, CA, USA
One Liner
One Liner
Circular helps reverse climate change and hunger with one elegant solution: We convert food waste into rich organic fertilizer and insect protein, grow organic produce, and feed the world with regenerated healthy food.
What Problem We are Solving
Problem
Climate Change, Food Insecurity, Unhealthy Food - all are linked, and all start with soil, which has been heavily abused and degraded. Half of all food is wasted, $160B yearly in USA alone. At the same time 1 in 3 people worldwide are malnourished. Over half of landfill volume is organic wastes, rotting into the third largest contributor to greenhouse gas emissions. Over 1/3 of arable land in the world is degraded. Food today has 1/3 the nutrients as the same food 70 years ago.
About Us
About Us
Circular started in February 2021. Our new startup won first place in the UCI New Venture Competition 2021, Social Enterprise track. We are pre-seed and currently building our prototype facility. We have one full time founder Caleb Finn, and one part time founder Nate Jackson who is currently attending the UCI MBA program. Our goal is to have a pilot facility operational by mid 2022, full size facility by 2023, and expand across Southern California by 2024.
Venture Highlights
Highlights
We've won! Circular took first place in the UCI New Venture Competition 2021 Social Enterprise track. Our goal is to use this win as a springboard to grow our company and our mission and make a huge impact for climate change.
Business Model
Business Model
We pick up food waste from the source, starting with Restaurants, then feed it to our livestock of earthworms. We then sell both the earthworms, and the worm castings organic fertilizer and soil enricher. There are many opportunities for future product expansion, including using our own worm castings to regeneratively grow healthy organic produce, which we then in turn sell back to those same restaurants.
Competitive Advantage
Quote
Long term sustainable solution, Scalable Replicable Model, Green branding awareness, App Impact tracking, Means of Compliance with State Bills regarding food waste, exclusive contracts with restaurants, Carbon Credits
Revenue
Revenue To Date
N/A
MRR
N/A
Revenue YTD
N/A
Burn Rate
N/A
Go-To Market Strategy
Business Strategy
Once we generate product to sell (worms, worm castings), we will be generating brand awareness by advertising online (including a developed website and web store), participating in industry orgs and publications and events & conferences, and launching a social media campaign in partnership with other well known climate organizations and influencers. We will sell to individual consumers (online marketplace), to local garden nurseries, to farms direct, farm suppliers, and pet stores & retailers. We then plan to expand with larger corporate relationships and sales contracts.
Our advantage over competitors is that we are a climate solution whereas the others are just worm farms. We process food waste from various sources whereas other large scale worm farms do not. We represent a sustainable brand and mission. Others are stuck in single locations, whereas our model is scalable and expandable to multiple locations throughout the nation and globe, and can generate the volume necessary to viably convert agricultural practices. Ultimately, we will also complete the circle by distributing produce grown by our worm castings, even growing that produce ourselves. None of our competition completes the circle in any way.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
