We view our competitors as other platforms that provide a channel for brands to interact with consumers. In the events space, the main online competitors are Sponsorhub and Sponsorfied. However, unlike these competitors, Planana enables brands to sponsor events so that they tap into the networks of the attendees, not just the attendees. Planana also allows brands to have an industry-wide standard for sponsorship ROI, because we are able to track the social media buzz as well as the increase in sales that result from brands sponsoring events.

We are targeting brands that are looking for new ways to engage with their demographic. We are acquiring brands by creating partnerships with agencies and media buying groups, directly contacting events that already have sponsors and building relationships with sponsorship executives within brands.