$10T - Total US spending on potentially barter-able consumer goods and services $100B - TradeYa's addressable market $12B - Traded on bad barter platforms in 2012 46,000,000 searches/month on Google for barter related keywords 200,000 posting in "barter" section of Craigslist every month 1.5MM viewers watch Barter Kings on A&E every week The Middle Class. With over 23% unemployed or underemployed, there are least 25MM workforce-age Americans struggling to monetize their time, skills or possessions. In addition, there are the even greater number who are simply value-conscious consumers. According to Neilson, 39% of people in the US earning $70k/year+ and 35% of all people in the US are "super-heavy" coupon users. Marketing: Barter Kings TV Show: We have secured a 6-year exclusive, performance based contract with the stars of A&E's top-5 hit show, Barter Kings. The contract includes ongoing control of their social media, press appearances, speaking engagements, on-site presence, and access to their 100K-item inventory. The product itself is inherently viral, and already integrated with Facebook, with plans to expand into mobile and other platforms in 2013. Partnerships: In addition to the Barter Kings partnership, we have begun a trial at universities where students already trade textbooks and frequently move, and are broke, thus creating a natural barter ecosystem. We have also begun working with physical swap meets, such as the Pasadena Swap Meet and regional barter exchanges/clubs that rely on Yahoo Groups to trade. Since barter promotes sustainability, we tested an outreach campaign to a few dozen "green" non-profits around a TradeYa Tuesday concept to follow Black Friday at Thanksgiving and received instant free publicity and a willingness to promote each year.
