Trubify's target customers are split into three segments: low-to-mid tier artists, mid-to-high tier artists, and celebrities. We have a unique (yet very robust) acquisition strategy for each of these customer segments: Low-to-mid tier - Led by growth expert Sami Khan (Honey, Acorns, etc.), we are targeting these artists on social media. 2,500+ of these artists have signed up in last 6 weeks alone. Mid-to-top tier - Led by Artist Relations Director, Ryan Sullivan. He has built a team of professional managers, agents, producers, and record labels for wide reach. We have 60+ of these artists. Celebrity - We are leveraging these artists through our extensive internal network. We currently have 18 celebrity artists.