We run at an 81% DTC margin and 77% wholesale margin, and are extremely capital efficient. We were cash flow positive in Q4, and are now looking to fuel the growth ahead with additional marketing and operational infrastructure.

We have an unparalleled online presence and physical retail footprint amongst emerging competitors, along with branding and packaging that resonates with a millennial customer. The brand is easily and readily shared across social media channels. We solve for a variety of need states, and have strategically built our brand via key best-in-class retail partners.

We are focusing on customer acquisition through social media channels, in addition to capitalizing on marketing opportunities via our key retailers such as Target, Anthropologie, Ulta (launching in May), and FabFitFun. We are rolling out through upper and mid tier retailers across a variety of channels: independent spas and upscale boutiques, a variety of national apparel retailers such as Nieman Marcus and Bloomingdales, Target and Ulta as mass market partners, and a variety of natural grocers across the country.