Vokle's competitive advantages: - web-based - easy-to-use - embeddable on 3rd party sites - customizable, niche chat applications - community-centric leverages popularity of social networking - social news conversations - builds brand awareness and buzz - sponsored public focus groups - targets consumers and small businesses initially The barriers of entry are minimal, but Vokle is clever about its feature slate. One of the best ways for Vokle to ensure that it stays ahead of competitors is to release a chat API so developers across the world can create their own chat applications. This will allow Vokle to amass hundred or thousands of unique chat applications and become untouchable by competitors. Vokle will also stay competitive creating a "Groups" section that will allow 3rd party sites to create their own "public" chats, brand them with their logos, and embed them on their own sites outside vokle.com. This will allow the vokle platform to permeate the web and become a turn-key video chat platform for the web.

Although Vokle has exciting plans for enterprise level whiteboxing, we wish to initially promote our unique platform to a mainstream consumer audience via a browser-based social network. We plan on offering all users twelve hours of video chatting per month, free of cost. Heavy users can purchase more hours via an ?Unlimited? monthly subscription plan or a pay-as-you-go option. Companies may create sponsored, public focus groups where their products or services will be the content of discussion. Video communication has traditionally been bulky, overpriced, and overly complex. Conferencing solutions tend to target an enterprise-level market, which is extremely limiting for a concept this versatile. Better communication tools are a universal need that, if executed properly, can benefit nearly any Internet user, in nearly any context. Skype fundamentally understands the consumer/prosumer market, which is why the company was acquired by eBay in 2005, and now generates over $550M in annual revenues with over 400 million registered users worldwide. Vokle differs from Skype since it is a completely browser-based service with zero software installation. It is light-weight, easy-to-use, community centric, and offers productive, chat applications inside every chatroom. Imagine a room of aspiring musicians who play YouTube videos of their favorite garage bands right from within the chat; or a teaching assistant at a local University who easily distributes the latest study guide to her online class via a built-in file sharing application; or a room of outsourced software developers from across the country who listen in as their project manager outlines the weekly agenda using an in-chat to-do list. Whether chatting with family and friends across the globe, or virtualizing an office space for cost efficiency, chat applications ensure a more tailored, enriched video discussion experience. Vokle is re-envisioning online video discussions with an unprecedented simplicity, usability, and mainstream appeal.