Vurbl is a digital destination for audio discovery, listening, publishing, and sharing.
Los Angeles, CA, USA
One Liner
One Liner
Vurbl is a digital destination for audio discovery, listening, publishing, and sharing.
What Problem We are Solving
Problem
Digital audio market is antiquated, highly segmented, inefficient in supporting digital ad market, unorganized overall. Over 200MM long tail audio searches are performed each month on GOOG. The audio that people are looking for is scattered across the web in an unorganized, hard to consume format. While some platforms have tackled portions of the audio market, such as podcasts, music or audio books, they have maintained walled gardens that are largely freemium focused on getting consumers to pay. Likewise, creators, such as 99% of podcasters, have had a hard time finding audience, making money, sharing and promoting their content, and uploading all types of audio in one place due the constraints of the antiquated digital audio eco-system.Digital audio market is antiquated, highly segmented, inefficient in supporting digital ad market, unorganized overall. Over 200MM long tail audio searches are performed each month on GOOG. The audio that people are looking for is scattered across the web in an unorganized, hard to consume format. While some platforms have tackled portions of the audio market, such as podcasts, music or audio books, they have maintained walled gardens that are largely freemium focused on getting consumers to pay. Likewise, creators, such as 99% of podcasters, have had a hard time finding audience, making money, sharing and promoting their content, and uploading all types of audio in one place due the constraints of the antiquated digital audio eco-system.
About Us
About Us
We are building the youtube of audio, where creators can upload any kind of audio (except copyright music), build an audience, and make money on programmatic ads managed by vurbl. Likewise listeners can find and consume all types of audio, from podcasts to speeches to sleep sounds to books to educational content, etc. They can follow stations (managed podcasters, religious leaders, speakers) in one place. Creating a one-stop-shop for all things spoken word audio.
Business Model
Business Model
$ - Programmatic ad marketplace for digital audio ads (audio ad network supported) Rev split with Vurbl Partner Channels $$ - Content Licensing and distribution deals with other platforms (messaging, social integration), direct ad sales $$$ - Premium services, self-service programmatic ad marketplace “Adwords of audio”.
Competitive Advantage
Quote
First mover, unique approach to complex set of problems, deeply experienced team in building highly-scaled digital media products and ad tech, strategic relationships with ad network and large podcast network, access to talent through investor relationships.
Revenue
Revenue To Date
N/A
MRR
N/A
Revenue YTD
N/A
Burn Rate
$75K
Go-To Market Strategy
Business Strategy
We have collected over 10mm royalty free audio files from all verticals including 250k podcasts. WE are creating landing pages for these files to capture SEO traffic. We are also curating our audio to cater to the unanswered search we have found in researching Google searches. We are automatically creating stations for all US based podcasts and inviting the podcasters to claim their channel and share our programmatic revenue earned on their content. We are also inviting large youtubers to make audio versions of their youtube channels on Vurbl, which we can automatically copy over from youtube and maintain through an API connection.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
Share
Capital
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Name
Amount
Amount Left
-$650,000.00
Amount Raised (This Round)
$750,000.00
Amount Raise To Date
N/A
Investment Type
N/A
Valuation
$7M
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