Every parent is a potential customer and every school as source of those customers. We earn revenue from four distinct channels: on-campus programs that target parents, retail stores that provide shoppers with alternative products that help schools, and online where students, parents, grandparents, friends and family can purchase products that showcase student expression. Our marketing approach is simple: We deliver on important value propositions for each sales channel. Parents cherish their children's artwork and routinely purchase products that feature that artwork, especially from their children's early school years. Retailers value products that directly connect them to the communities where their employees and customers live, which we provide. And we all care about kids and education--they are the number one and two leaders of all charitable giving. This is the basis of cause-related marketing programs around the world. Ours, however, is a cause-related business model and has distinct advantages. 1) When a retailer agrees to carry our products, we immediately contact schools in vicinity of each retail location and invite them to participate. Its free and generates about $5,000 per year in incremental funds for the school 2) Our mission resonates with retailers and parents alike. We are the only company of our type that connects retailers to a key customer demographic--parents and school-age children. 3) Our pricing is simple: we charge wholesale prices that include a portion of each purchase which is paid to the school. Retailers add a markup to our price and keep that margin, which is at or above current margins on similar products. In this way, we create a win/win/win for schools, retailers and shareholders. 4) We have a robust online store that allows for on-demand production of customized products featuring digitized artwork. This channel captures gift card from retailers as well as individual, rather than school-based, production.
