Currently, we are leveraging our company and advisors' sales networks as a strategy for customer acquisition. More specifically, we have received 5 signed LOIs (Letters of Intent) from supply chain companies that want to pilot our app. These LOIs signify interest in conducting paid pilots with Airblock which will lead to a 4 month paid pilot program.
For lead generation, we will be conducting DIAs (Digital Innovation Audits) with prospective customers, where we provide a free assessment of where we can help airlines, lessors, operators, and MRO (maintenance, repair, and overhaul) companies digitally transform their businesses. The goal of these audits is to identify gaps in their digital strategy and ultimately show where our SaaS platform can plug in. We plan to measure the CR (churn rate) from these audits into recurring Airblock customers. Further, we will plan to leverage our company and advisors' sales networks to expand.
By offering Digital Innovation Audits in the sales pipeline, we will identify the pain points of non-digitized companies and analyze how much Airblock could save their business in speed and efficiency.
Further, our marketing and communication strategy includes: (1) presence in industry webinars, live streams, and digital conferences, (2) specialized magazine interviews and ad placements, (3) aerospace trade shows, and (4) digital media campaigns. We leverage our advisory board’s extensive sales network.
