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Nutridog™

NutriDog™ is the first hotdog infused with malunggay—a Filipino superfood—boosting iron, calcium, and vitamins in every bite, without changing the taste kids love.

Imus, Cavite, Philippines

One Liner: NutriDog™ is the first hotdog infused with malunggay—a Filipino superfood—boosting iron, calcium, and vitamins in every bite, without changing the taste kids love.

Problem: NutriDog™ addresses a growing consumer pain point: the lack of nutritious yet convenient food options for families—especially for children. Parents want to feed their kids food that’s tasty, familiar, and quick to prepare—but they’re constantly worried about the poor nutritional content of processed meats like hotdogs, which are often high in sodium, preservatives, and offer little real value beyond protein. The pain? Guilt, health concerns, and lack of better choices in the mainstream market. NutriDog solves this by offering a hotdog infused with malunggay, a natural superfood rich in iron, calcium, and vitamins. We meet families where they are—keeping the comfort food they love, while quietly upgrading it with better nutrition. It’s an easy swap, no compromises. In short: We’re turning an everyday food into a smart, health-conscious choice—without changing the taste families crave.

About Us: Our goal is to bridge the gap between taste and nutrition in everyday meals, especially for families and children. By incorporating just 5% malunggay powder into the hotdog, we enhance its nutritional profile with added iron, calcium, vitamin A, fiber, and antioxidants—all without compromising its classic flavor, texture, or appeal. The product is designed for the mass market but meets a rising demand for clean-label, functional, and better-for-you processed foods. It's ideal for schools, health-conscious households, and even institutional food programs that want to offer tastier but smarter choices. NutriDog™ isn’t just another hotdog. It’s a familiar food with an invisible upgrade—empowering families to eat better without changing what they love.

Highlights: Innovating a Filipino Staple
We're taking a common household food – the hotdog – and significantly upgrading its nutritional profile. By infusing it with malunggay, a powerful local superfood, we're directly addressing the concerns of parents who want convenient, tasty, and familiar food for their children without compromising on health
Tapping into a Growing Health-Conscious Market
There's a clear and growing demand in the Philippines for healthier food options, even within the processed food sector. Consumers, especially parents, are actively seeking ways to provide better nutrition for their families. NutriDog™
Strategic, Phased Market Entry
Our plan outlines a methodical approach to launch and scale. We're starting with rigorous R&D to ensure consistent quality and taste, followed by obtaining essential food safety approvals
Leveraging Local Superfood Recognition
Malunggay (Moringa oleifera) is widely recognized in the Philippines for its exceptional nutritional value and is often referred to as a "miracle vegetable.
Scalable Business Model
While our initial focus is on meticulous product development and market validation, our long-term vision includes nationwide scaling

Business Model: Our business model is Business-to-Consumer (B2C) model with a strong emphasis on direct and indirect distribution channels, leveraging product innovation and a clear value proposition for health-conscious families. NutriDog™ will generate revenue primarily through the sale of our malunggay-infused hotdogs. Our pricing strategy will be a premium pricing model reflecting the added nutritional value and unique positioning, but kept competitive enough to be an accessible "better-for-you" alternative rather than a luxury item. We will focus on communicating the value of the malunggay infusion.
Our core customer segment is clear and specific: Health-Conscious Parents. Our retention strategy revolves around delivering consistent value, building trust, and fostering a sense of partnership with our customers.
While our initial focus is the hotdog, future product line expansions (e.g., other malunggay-infused processed meats or kid-friendly healthy snacks) can keep customers engaged and provide new reasons to buy from the NutriDog™ brand, solidifying our position as a leader in healthy, convenient family food.

Quote: NutriDog™ truly special boils down to a powerful combination of innovation, purpose, and a deep understanding of Filipino family needs.
It is special because it solves a major parental dilemma: how to give kids convenient, beloved comfort food without the guilt of unhealthy ingredients. We're not just adding a sprinkle of something healthy; we're infusing a recognized Filipino superfood – malunggay – directly into the hotdog formulation. We've identified and directly address a very specific emotional and practical pain point for parents. Parents love the convenience of hotdogs, but they're constantly worried about their nutritional value. NutriDog™ steps in as the guilt-free solution

CAC

$12.00

LTV

$186.00

Churn

Margins

15%

Business Strategy: Phase 1: Product Validation & Early Adopter Engagement (Months 1-8)
Objective: Validate product-market fit, refine formulation based on real-world feedback, secure essential regulatory approvals, and generate initial buzz.

Phase 2: Brand Visibility & Distribution Expansion (Months 6-12)
Objective: Expand reach, build stronger brand recognition, and secure broader retail distribution.

Phase 3: Scaling & National Presence (Months 9-18+)
Objective: Achieve wider market penetration, explore new product lines, and consider strategic partnerships for nationwide distribution.

Competitive Analysys: No other Hotdog company offers this in the Market!
Nutritional Superiority: Their core hotdogs lack any significant added nutritional value beyond protein. We actively provide iron, calcium, and vitamins through malunggay. This is their biggest blind spot and our greatest strength.
Health Positioning: They cannot credibly position themselves as a "healthier option" without a fundamental change to their core product, which would disrupt their established brand. We are designed as the healthy option from the ground up.
Guilt-Free Factor: Parents buying these brands often do so for convenience despite knowing the nutritional drawbacks. We offer the solution to that guilt.

Competitor	Website
Frabelle	frabelle.com
CDO	www.cdo.com.ph
Pure Foods	www.sanmiguelfoods.com
Frabelle	frabelle.com
CDO	www.cdo.com.ph
Pure Foods	www.sanmiguelfoods.com

Networking: We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

Name	Amount
Amount Raise To Date	$2K
Investment Type	N/A
Type of Raise	SAFE

Valuation

$10K

Total Debt Financing

$2K

TAM

N/A

SAM

N/A

SOM

N/A

Business Stage: Seed

Business Types: Investor-Backed

Sustainability

Food

Nutridog™

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