Measure Studio provides AI-powered social media insights for brands, agencies, and media companies, including Disney, Pepsi, Mattel, Intuit, Vox, and BBC.
Los Angeles, CA, USA
One Liner
One Liner
Measure Studio provides AI-powered social media insights for brands, agencies, and media companies, including Disney, Pepsi, Mattel, Intuit, Vox, and BBC.
What Problem We are Solving
Problem
Social media content strategy is complicated and expensive. There are multiple platforms and content formats, black-box algorithms, enormous data volumes, and high data infrastructure costs.
About Us
About Us
Measure Studio helps social media teams identify growth drivers, streamline reporting, and communicate success with purpose built, AI-enabled data tools.
Strong customer retention and upgrade rate (117% NRR).
Business Model
Business Model
Enterprise Saas: Customers are signed to 1 - 2 year agreements, often with an auto-renewing term. Pricing is based on quantity of accountsand publishing volume. We don’t charge for seats, which promotes broader adoption.
Our product powers the world's largest brands and media companies, including Disney, Pepsi, Intuit, Vox, and BBC.
3.1x revenue growth YoY.
Strong customer retention (117% NRR) and upgrade rate (42% of customers have upgraded).
Revenue
Revenue To Date
$1.5M
MRR
$82.7K
Revenue YTD
$757K
Burn Rate
$48K
Users
Total Users
4.27K
Total Users (Past 30 Days)
N/A
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
N/A
MoM Growth Users
N/A
Organic Traffic %
100%
Customer Costs
CAC
$15K
LTV
$551K
Churn
12%
Margins
93%
Go-To Market Strategy
Business Strategy
We have an enterprise sales motion, which starts with demand gen activities, such as events & conferences, newsletter sponsorships, B2B influencer marketing, content marketing, social selling on LinkedIn, referrals and warm intros, and cold outreach.
Our sales team qualifies and closes those leads through the following process: discovery call > product demo > quote/proposal > contract > closed won.
(1) Product focus: We are a point solution that super serves content performance insights and reporting, which is an afterthought for other players. Legacy social media management companies are suite solutions that focus on content publishing, community management, and social listening.
(2) Capabilities: We automatically benchmark performance for every social post, and we use computer vision to analyze what's actually in the content, so we can identify what's working (and what can be improved). This allows our customers to optimize their content performance to generate more followers, views, and revenue.
(3) Pricing model: Most competitors charge on a per seat basis. We offer customers unlimited seats (which encourages broader adoption and increases stickiness) and charge based on the number of connected social accounts.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
Share
Capital
Name
Amount
Amount Raise To Date
$2.25M
Investment Type
N/A
Type of Raise
Equity
Valuation
$12M
Preseed
$750K
Seed Bridge
$1.5M
TAM SAM SOM
TAM
$16.4B
SAM
$4.38B
SOM
$750M
Business Stage
Business Stage
Seed
Business Type
Business Types
Investor-Backed
Categories
SaaS
Enterprise
B2B
Technology
Social Media
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