Marketplace making event sponsorships easy, efficient and and stress-free
Marina del Rey
One Liner
One Liner
Marketplace making event sponsorships easy, efficient and and stress-free
What Problem We are Solving
Problem
Millions of events occur each year that have unsold sponsorship inventory and lack the ability/relationships to attract top sponsors
Brands don't have time to manually find thousands of live events without the help of a unified platform centralizing all of the available inventory
Brands/advertisers struggle to find the right events for them based on certain targeting criteria such as audience demographics, age, or gender
About Us
About Us
RECESS is an online marketplace connecting brands with event organizers that makes the buying and selling of access to event audiences a turn-key, efficient and data-driven process.
Venture Highlights
Highlights
Top tier customers including Apple, Nestle and Square (who recently made a $400k+ repeat purchase, up 700% from their first $50k test campaign with us in November).
Case studies from recent customers like LifeAID and Utz Boulder Canyon Chips proved we are saving our customers 88-96% of the time they used to spend manually executing these partnerships via traditionally workflows.
We are starting with college events, but expanding to non-college event verticals (wellness events, independent music festivals, state fairs, 5K runs, etc) based on strong customer demand to move their entire workflow to our tool.
Launched a campaign with a major beer beverage company as first test expanding outside of college and in 24 hours grew audience size 420%, going from 1.5M to 6.3M. This test grew us to 7% of the size of Live Nation’s audience in the US.
Business Model
Business Model
30% take rate of marketplace GMV
50% margin on additional buyer services (activation)
Competitive Advantage
Quote
The next frontier for programmatic buying is brand sponsorships. In the future, all media will be purchased programmatically. Many of the challenges that marketers face when deciding to sponsor events can be alleviated by a programmatic approach to live event marketing. This will result in lower costs, higher performance and more streamlined processes. Recess is helping brands make educated, targeted choices when it comes to partnering with live events by spearheading a programmatic approach to brand sponsorships.
Go-To Market Strategy
Business Strategy
Aggregating the long tail of events and making it possible for brands to discover, book, and execute experiential activations at scale
Become the single tool that event organizers use to sell and manage all of their sponsorships in one centralized platform (similar to Etsy)
Our price point is much cheaper than traditional partners like Live Nation and AEG. Square said we helped them acquire more customers than their traditional partnerships with Live Nation at 1/20th the cost they traditionally spend.
Our platform also provides a better buying experience that is saving brands 85-95% of the time they used to spend manually executing these partnerships.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
