1) Deep immersion and endorsement of premium and hollywood Stylist community
2) Full service marketplace and technology to pair consumers with Stylists based on their tastes, budgets, and AI assisted cues.
3) Stella AI subscription platform ready Q1 2025 and will increase retention, daily engagement and style satisfaction
4) Women led and women founded across LA & Seattle.

 Marketing Overview 
● Audience Targeting:
   ○ Defined 550,000 monthly searches with targeted key terms 
   ○ Defined 33M potential audience on Instagram 
   ○ Defined 18M on Google Display Network (GDN) 
● Marketing Integration:
   ○ SEO + SEM Blend: Optimize search and display campaigns for maximum visibility. 
   ○ SMM: Deploy strategic social media marketing to engage users on key platforms. 
   ○ EDM + SMS: Utilize email and SMS marketing to drive user engagement and retention. 
   ○ Retargeting: Re-engage existing traffic through retargeting on GDN and Instagram. 
   ○ Strategic Email Marketing: Craft targeted email campaigns to nurture leads and convert users.
● Content and Campaign Optimization: 
   ○ Audit and Edit: Regularly audit, edit, and optimize content across all marketing channels. 
   ○ Link Building & ASO: Enhance search engine and app store optimization to improve 
discoverability. 
   ○ GSB Campaigns: Implement Google Search and Display campaigns for broader reach. 
● Strategic Partnerships: 
   ○ Collaborations: Partner with companies like GlamSquad (signed contract) to offer integrated styling services and SaaS subscriptions. 
   ○ User Referral Program: Incentivize users to refer friends and fellow stylists for discounts on services and subscriptions.