Our business model is a hybrid between software as a service (SaaS) and fee-for-service (FFS).  Revenue is generated from both private insurance companies (FFS) and medicaid and medicare along with license revenue from physician practices (SaaS).

We offer telecardiology services, focusing on early heart health evaluation through advanced non-invasive assessments like electrocardiography (EKG/ECG) and echocardiography (echo).

We provide customized care paths for wellness and preventive measures. Patients can access these services through affiliated primary care providers using CatchON PCP eConnect, mobile clinical platforms for regions with limited access, and soon, directly at home with CatchON eConnect @Home, enabling in-home examinations and monitoring.

We primarily bill patients designated insurance payor who in turn reimburse us for services rendered using predetermined procedural codes and predetermine reimbursement rates.  We also have commercial arrangements with corporations and other wellness program sponsors to provide the afore-mentioned services on a fixed volume basis.  We also accept patient direct pay requests.

We believe our principal competitive advantage is centered on the fact that

we have an active medical practice inside a technology company. It is within

this fusion alchemy that we believe we stand out from any other market

offering that we have identified. Having an internal practice allows us to

quickly prove out new software in the clinical workflow for deployment into

the broader ecosystem via CatchON.

Catch's go to market strategy focuses on data insight driven programs that informs our awareness generation and affiliation efforts to market to primary care providers and rural health centers located within medically underserved communities.  With initial operations having been established in The Woodlands, Texas (north Houston market) we will engage in multi-state growth with Louisiana, Missouri, and Mississippi as initial expansion states.  Our goal is to extend services nationwide and into global regions.