Our business model is based on a business-to-business, direct-to-consumer and on-demand approach and revolves around providing high-quality fresh, nutrient-rich, and sustainable produce to various customer segments.

Our competitive advantage will lie in our use of this unique technology that no other current grower in South Africa is using, our ability to produce crops year-round, and our commitment to sustainability and future-facing practices. By eliminating soil and utilizing nutrient-rich water and mist, we will create a controlled environment that maximizes efficiency and cleanliness.
Promoting sustainable farming practices, healthy living, and a commitment to offering high-quality vegetables and fruits while contributing to the local community and a greener environment.
Revolutionize the way vegetables and fruit are cultivated and distributed and positively impact the way consumers access fresh and healthy produce while minimizing their carbon footprint.

With a vision to expand this concept to other farmers and growers in the East Cape region and eventually expand throughout the whole of South Africa, we aim to offer an exit from our investors within five to six years. The company operates under a B2B2C, B2C, and B2B business model.
We plan a unique and innovative aeroponic and hydroponic greenhouse lettuce, herb, and strawberry farm, aiming to provide year-round fresh, high-quality and nutritious crops.
Our businesses consisting of VertiGenix Holdings, a pure holding company with subsidiaries; Ag-Gain Veg and Ag-Gain Fruit are committed to sustainability ensuring that we use eco-friendly practices in our farming processes.
We aim to bring the taste of our exclusively cultivated vegetables, herbs, and strawberries straight to the kitchens of Port Elizabeth’s consumers and in time, the whole of South Africa.