Golf professionals have been the game's most trusted voice through the accumulation of significant knowledge and experience to share with their members/customers. Recently, because of time and cost of technology, they have been unable to custom fit and sell golf clubs, significantly impacting their ability to generate income for themselves and the golf club. Our soft-launch go-to-market strategy is underway to tap into 25 golf courses through a partnership with a management company as a pilot with near-term potential for 150 facilities. Our launch is scheduled for April of 2025. We will provide our proprietary club fitting technology to the golf professional at no change. Groove's simple SASS model will charge members of the club to use our data collection system to collect, analyze and provide prescriptive recommendations for golf equipment, while golf professionals will benefit by having the ability to better engage members through data sharing, retain members into their performance programs and generate commission through golf club sales. There is no cost to the golf course or instructor. Groove will receive 3%-5% commission for the fitting and sale of a golf club. Through this scalable and partnership friendly business model, we see the potential of a future partnership with The PGA of America (15,000 golf clubs), bringing a scalable golf club fitting technology and experience to all who play the game.

The current human-led fitting and building process, however, is inaccessible to most players. Fittings are time-consuming, expensive, and intimidating. In addition, the experience is subjective and widely variable depending on the fitting company and the individual fitter. 
Our proprietary measurement solutions and software application enables consumers to be fit and to buy professionally built, custom-designed golf clubs from anywhere. The measurement technology provides a fast, accurate, repeatable, objective, manufacturer-agnostic golf club fitting, using a consumer-friendly platform that is exponentially faster than traditional in-person fittings. Custom designed golf clubs can then be selected at competitive prices through future partnerships with a retailer or an e-commerce platform.

Our soft-launch go-to-market strategy is underway to tap into 25 golf courses through a partnership with a management company as a pilot with near-term potential for 150 facilities. Our launch is scheduled for April of 2025. The desired outcome of this is a partnership with The PGA of America's 15,000 domestic golf facilities and 28,000 men and women professionals who service the game. Other channel partners which we have held discussions with are "big box" retailers and golf's leading outdoor entertainment experience.