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Magnaboard USA

Magnaboard™ is a new Innovative Magnetic Hidden Fastening System for Baseboard & Trim the decking industry. Magnaboard’s MagnaTRAK and MagnaDEK are the only nail-less, screw-less hidden fastening systems in the market.  


Las Vegas, NV, USA

One Liner

One Liner
Magnaboard™ is a new Innovative Magnetic Hidden Fastening System for Baseboard & Trim the decking industry. Magnaboard’s MagnaTRAK and MagnaDEK are the only nail-less, screw-less hidden fastening systems in the market.  


What Problem We are Solving

Problem
Most importantly our MagnaTRAK system offers manufacturers the ability to dramatically increase profit by capturing a labor cost and converting it into a product. Manufacturers can now realize profit in an untapped category of installation of the same product they are  already selling. In the new world we are in Magnaboard offers a green solution to all the mess and billions of feet of painters tape that ends in the landfills every year.  
 Magnaboard also allows MDF and real wood manufactures to sell into the commercial space that is dominated by carpet base and rubber because of aluminum, steel stud and cinder block construction. Pin nailing cannot penetrate these structures and therefore rubber or carpet is glued to the wall.  Most architects and designers as well as tenants dislike this solution but until now there have been very few options. 

About Us

About Us
Magnaboard™ is patented in the US and Canada as well as in 34 countries and Most importantly our MagnaTRAK system offers manufacturers the ability to dramatically increase profit by capturing a labor cost and converting it into a product. Manufacturers can now realize profit in an untapped category of installation of the same product they are  already selling. In the new world we are in Magnaboard offers a green solution to all the mess and billions of feet of painters tape that ends in the landfills every year.  
 Magnaboard also allows MDF and real wood manufactures to sell into the commercial space that is dominated by carpet base and rubber because of aluminum, steel stud and cinder block construction. Pin nailing cannot penetrate these structures and therefore rubber or carpet is glued to the wall.  Most architects and designers as well as tenants dislike this solution but until now there have been very few options. 

Venture Highlights

Highlights
We have now received 5 patents. 2 in the US, 2 in Canada and 1 for 32 EU Countries. We have done 5 major trade shows in the US and have been featured on the Build YouTube channel and a couple of radio builder shows. We are speaking with some of the largest manufacturing moulding companies in North America currently. 

Business Model

Business Model
 Because Magnaboard is the worlds only hidden magnetic fastening system for baseboards, window and door trim we offer moulding manufacturers, a very profitable, add value proposition. Where once manufactures were only able to sell Mouldings to their clients at as little as $.10 a linear foot they now can make upwards of $.50-$.70 a linear foot by offering a Fastening System. The magna track fastening system illuminates the need for nails, mudding, sanding, taping, and spraying thus cutting the labour time dramatically, as well as adding the advantage of being able to paint walls in the future without the need of cutting in. 

In addition, we will be selling it through an agency that takes products to Home Depot, Lowe’s, ace, hardware, or Gail, distribution and Sherwin-Williams as well we will be selling direct through our website to large renovation, companies and property management companies that manage millions of units and hundreds of millions of square feet.

Competitive Advantage

Quote
Magnaboard is not only the worlds only hidden Fastening system, but we will be launching our product in cellular PVC baseboard, which is far superior to the industry standard MDF product. Cellular PVC is both stronger and lighter than MDF well being waterproof, mould proof, mildew proof, insect repellent, and fire retardant, in addition, Magnaboard is never damaged while sitting in retail isles because it is prepackaged, prefinished and boxed Home Depot loses up to 20% of their inventory due to damage. Magnaboard because if it’s packaging, will not see damaged product.

Unlike MDF Magnaboard, Cellular, PVC, with its magnetic head and fastening system, can be installed in numerous commercial applications where MDF cannot be installed. Because our product is surface mounted week we do not need to Pinnell into aluminum or steel stud or cinder block construction, but can surface mount to them. This opens a wide range of options for architects and designers inside commercial buildings where they only now use carpet or rubber baseboards.

One of the primary functions of Magnaboard is to be able to remove window door, trim, and baseboards for the ears of painting. No longer do you need to use tape to cut in as the paint will run behind the baseboards.

Every year hundreds of millions of miles of tape, it are thrown into landfills to merely get a straight line on the wall. This is an ecological disaster that is never talked about.

Revenue

Revenue To Date
N/A
MRR
N/A
Revenue YTD
N/A
Burn Rate
$20K

Customer Costs

CAC
N/A
LTV
N/A
Churn
N/A
Margins
60%

Go-To Market Strategy

Business Strategy
We will be sending out over 2,000 sales kits to various manufacturers and distributors to show them the product and include a sample as well as brochures and information on our dealership license. We are giving moulders and manufactures the opportunity to 10X their business.

Within the next 18 months, we will also use the agency who is our lead investor to approach Home Depot, Lowe’s, ace, hardware, or Gill and Sherwin-Williams.


Magnaboard Cost Advantage


Magnaboard Celllar PVC

  • Prefinished
  • No Mess
  • No Nails
  • No Holes
  • No filling Holes
  • No painting 
  • No sanding
  • No taping 
  • No cleaning
  • Stronger than MDF
  • Lighter than MDF
  • Mould-proof
  • Mildew-proof 
  • REMOVABLE

$2.25/foot  5” Baseboard 
$1.75/foot MagnaCLK System
$1.00/foot Install 
$5.00/foot TOTAL

Woodgrain Finished Elegance MDF

  • Prefinsihed
  • Little Mess
  • Must Nail
  • Must Fill Holes
  • Must polish wax filler
  • Holes Visible 
  • Over time wax dries and falls out 
  • Mould and Mildew Issues
  • Insect issues
  • NOT REMOVABLE

$3.00/foot  5” Baseboard 
$2.50/foot Nailing & Filling & Polishing
$5.50/ foot TOTAL


Primed MDF

  • Huge Mess
  • Must Nail
  • Must Fill Holes & Sand
  • Must Tape off
  • Lots of Waste
  • Must Spray Paint
  • Lots of tools and equipment 
  • Mould and Mildew Issues
  • Damages easy
  • NOT REMOVABLE
  • Not Boxed
  • Needs High Cost Skilled Labour

$2.50/foot  5” Baseboard 
$1.75/foot Nailing
$3.50/foot Mudding Sanding Painting 
$7.75/ foot TOTAL

Competitive Analysis

Competitive Analysys
Both Metrie and Woodgrain Mouldings have a prefinished MDF product that needs to be nailed. Our product is made from Cellular PVC and is both lighter and stronger than MDF. Woodgrain is currently selling over 100 million feet a year of pre finished MDF moulding and our PVC is less expensive. 
Competitor Website
Westlake Royal Building Products www.westlakeroyalbuildingproducts.com
Woodgrain www.Woodgrain.com
Metrie www.Metrie.com

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

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Capital

Loading...
Name Amount
Amount Left $2,500,000.00
Amount Raised (This Round) $1,000,000.00
Amount Raise To Date $2.7M
Investment Type N/A
Type of Raise Equity + Royalty

Valuation
$17.5M
Friends & Family
$1.7M
Series A
$1M

TAM SAM SOM

TAM
$18B
SAM
$18B
SOM
$1.8B

Business Stage

Business Stage
Seed

Business Type

Business Types
Investor-Backed, Lifestyle

Categories

Sustainability
B2C
B2B2C
B2B
Other
E-Commerce
Outdoors
Real Estate
Hospitality
Environment
Engineering
Design
Biotechnology

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Last Updated: 10/04/23