Living Popups business model is a SAAS+ model.  

We built LP Bookspace, a free app that enables users to engage with "popup" characters when they scan images from the AR enabled book or text they are reading.  To demonstrate the proof of concept, LP has created a library of 14 Augmented Reality enhanced titles of required readers (from Boxcar Children to Shakespeare) which can be purchased in school/library sets, via amazon or your local bookstore.

The SAAS element of our business has four parts:

The LP Educator Dashboard: Parents, educators, schools and school districts are able to subscribe to the LP Educator Dashboard which allows them to easily track student progress, comprehension and engagement.  Annual  subscriptions to the dashboard are available on a sliding scale from $250 for a single student or classroom to $10,000+ for an entire district.  The LP Educator Dashboard easily integrates with Clever and Google Classroom, the two most frequently used digital learning platforms.

The LP Creator Tool: Living Popups developed technology to build our current array of popups using cutting edge technology and analytics paired with humor, purpose and empathy.  In our next phase of development, we will be bringing this capability to creators around the world to empower educators, publishers, professional development organizations and even students themselves the ability to create engaging popups via a subscription to the LP Creator Tool.  Annual subscriptions to the tool will be based on the number of popups a creator would like to create ranging from $250 annual licensing fee to $12,000+.  The utilization of the creator tool will not only build revenue for LP but it will also increase the number of uses of LP Bookspace and in turn the number of licenses to the Educators Dashboard.

The LP Creator Dashboard: To further support the creators, LP will offer the LP Creator Dashboard License which will enable creators to monitor how users are engaging with their popups.  This data is incredibly valuable to creators from educators to publishers, providing information on engagement, reader completion, satisfaction, number of readers per copy and more.  Demand for this data is exponential.  Subscription fees for the Creator Dashboard will be annual and range from $250 to $15k,000+.

The LP Marketplace: The next element in our plan is to make the LP Creator Tool creations available for sale in the LP Marketplace, a digital storefront of vetted AR experienced focused on learning.  Creators will be able to list their creations on the LP Marketplace (living within the LP Bookspace App).  LP will collect fees for content vetting as well as a small percentage of every sale.  An example of a model currently being used by educators around the world is Teachers Pay Teachers. 

LP Bookspace has successfully combined state of the art Augmented Reality (AR) Technology
with the emotional and social underpinnings of any learning process to create a purposeful and impactful educational tool that can be adapted to any form of teaching protocol.

Living Popups is a masterful integration of traditional learning tools, social engagement with students and the adaptation of AR to create what is the first of its kind in the Ed Tech space. It rivals all other competitors for the simple reason that it is easy to use and adopts technology currently available in every learning environment.

Reluctant learners engage with the interactive process and an immediate connection is made between the content and the student, which allows him/her to experience positive results. On the back-end, teachers/educators can seamlessly monitor progress enabling educators to focus on the students most in need of help and easily support group learning. Unlike other tools such as VR, LP Bookspace is far beyond any existing technology tool and establishes a medium for repeatable learning capacity that promotes a fun environment where conventional human behavior and sociology collide. It is not gimmicky but rather a very well-crafted platform that has to-date established a strong credentialled efficacy in the education marketplace. The LP Creator Tool which LP will begin
developing in this next phase, will bring LP Bookspace into the creator economy while delivering an incredible opportunity for educators, companies, government agencies to create AR experiences for their learning materials.

LP Bookspace is going to market with sales to K-12 schools and libraries as key initial customers for our solution.  The packages of books plus technology allows schools and libraries a familiar, budget friendly access point to trial the product.  As engagement grows and we build the LP Creator tool, we will expand to publishing, higher ed and the re-skilling markets.

For schools and libraries we are working with independent sales representatives on a commission only basis who have specialized relationships with the school district and library purchasers in their markets.   LP is also attending trade shows such as American Library Association annual conference with over 5,000 attendees and CUE (Computer Using Educators) Conference to showcase our products.  

Organic social media influence is also a significant push for LP with users and our own channel promoting the value of LP Bookspace. 

We are also pursuing our SAM registration as well as being listed as a Women Owned Small Business to support government contracts.