Sorfeo is a next generation consumer products company. We transform digital native products into brand names that you know. We incubate new products on Amazon, and then expand them to direct to consumer and multichannel retail.
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One Liner
One Liner
Sorfeo is a next generation consumer products company. We transform digital native products into brand names that you know. We incubate new products on Amazon, and then expand them to direct to consumer and multichannel retail.
What Problem We are Solving
Problem
Each of Sorfeo's products is a unique consumer product that addresses a specific consumer need.
About Us
About Us
Sorfeo currently owns and operates 9 brands, with 35 consumer products. Our products include tech accessories, home and consumer goods, kitchen goods, and craft and DIY products. Most of our brands were initially conceived and incubated in the Amazon ecosystem, by individual inventors who had a vision for some great new product that didn’t exist. These products were launched on Amazon or DTC, where they found an audience, resonated with consumers, and made some initial sales. Over the last 2 years, we identified these products as having potential far beyond the original inventor’s idea, and acquired the products and their brands.
Our team then went to work. We applied our SorfeoMetrics optimization strategies, looking at everything from market positioning to manufacturing and even operations and logistics. We overhauled packaging and branding, created product line extensions and refined some of the products themselves to better fit the target market. In 2021, we generated $2.4M in sales across our family of brands. In 2022, that revenue grew to over $4.2M.
Competitive Advantage
Quote
We're a lean and passionate team, developing and marketing unique consumer products that our customers love. This is not our first rodeo. Our leadership team is experienced, have worked together before, and are excited to take Sorfeo to the next level.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
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Capital
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Name
Amount
Amount Left
$890,000.00
Amount Raised (This Round)
$610,000.00
Amount Raise To Date
$4.5M
Investment Type
N/A
Type of Raise
equity
Valuation
$5M
Preseed
$1.5M
Total Debt Financing
$3M
TAM SAM SOM
TAM
N/A
SAM
N/A
SOM
N/A
Business Type
Business Types
Investor-Backed, Venture Capital Backed
Categories
E-Commerce
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