Leilani Social is an online digital platform that modernizes event planning: streamlined + efficient for everybody involved - from clients to vendors to venue.
Los Angeles, CA, USA
One Liner
One Liner
Leilani Social is an online digital platform that modernizes event planning: streamlined + efficient for everybody involved - from clients to vendors to venue.
What Problem We are Solving
Problem
80% of millennials are planning their wedding online, with 39% actively doing so on their mobile device, yet the wedding industry still seems to be in the dark ages when it comes to planning. "Couples are much more tech savvy…A bride planning her wedding with her smartphone expects from her local wedding professional the same things that she expects from Uber and AirBNB," adds Steib. Yet the evidence (and our experience) shows that wedding planning is often clunky, messy, and has a “work harder not smarter” approach.
About Us
About Us
Leilani Social is a fully automated digital workspace that includes a sophisticated, multi-step planning blueprint + tools that fully streamline the event planning process for clients, vendors + venues alike. Based on the type of event, budget, and duration of planning, the software takes the guesswork out of planning, navigating week one through event day with ease. With an extensive database of venues + event providers available for bookings worldwide, this is a “digital” or “virtual” planner for a modern planning experience. Created by an event planner with 10 years in the business, our software eliminates 90% of emails for anybody planning an event, opening space for celebration, wellness, and connection.
Venture Highlights
Highlights
Leilani Social has earned almost $1M to date with virtually no advertising. With over 50,000 social media followers across all platforms + half a million impressions online monthly, Leilani Social has become a heavy-hitter in the event industry.
Leilani Social has successfully planned 500 events since 2016 in 3 countries + 5 US states, and expanded to 4 regions aside from home region within the first 2 years of business. We launched our first product the bachbox, a themed "party-in-a-box" decor kit for bachelorette parties in 2018, and was nominated as Best Planner in Orange County, CA in 2018, 2019 + 2023. The brand has been published over 60 times in national publications, and featured in People, InTouch, Us Weekly, E!, Brides, with founder features in Us Weekly + CEO Weekly. We have mentored over 100 young people all over the world through our "Leilani Squad" internship program, and have evolved from an event planning company to a lifestyle brand, now serving brands + brides alike, consulting, and creating content for brands in the hospitality space.
Business Model
Business Model
Venue referrals / Contracts - The platform is now recommended first vs a planner
Venue + Vendor Partner Program - Venues + vendors pay to be listed + recommended
Client subscription - Fee based on how long planning process is
Media - Brand partnerships / Sponsored content
Everybody planning a wedding / event will essentially start here once they decide to start planning an event. All planners will use the platform. All venues will use the platform. People planning events on their own will use the platform
Competitive Advantage
Quote
Nobody in the wedding + event industry has been able to single-handedly accomplish what I (founder Danielle) has been able to accomplish. From year one, I've hit the ground running - my mission has always been to build a brand that's not only one of a kind but the best, and break ground in the industry.
From a young child, I not only knew that I wanted a better life for myself, but I know in my soul that I would make it happen. I am a female BIPOC. My mother passed away when I was 23 years old, just a few years before I started my business. If I followed in the footsteps that were laid before me, I should have a job as a store manager or executive assistant at best. The fact that I am writing this, applying for this, and have people behind me that fully support that this brand should go far + wide means that I have broken a generational curse.
Revenue
Revenue To Date
$100.00
MRR
$10.00
Revenue YTD
$32.00
Burn Rate
$1.00
Users
Total Users
500
Total Users (Past 30 Days)
10
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
500
MoM Growth Users
N/A
Organic Traffic %
100%
Customer Costs
CAC
N/A
LTV
N/A
Churn
N/A
Margins
N/A
Go-To Market Strategy
Business Strategy
Leverage prior experience in the wedding market and then expand its reach to the global event planning space. Award show release
1. Software Beta leveraging prior customers 2. Wedding Planner release utilizing wedding service providers 3. Key strategic partnership coordinating + Corporate event planner release 4. Award show release
Leilani Social is the only relational online digital workspace that helps clients, vendors + venues alike plan events in a modern, streamlined + efficient way.
This lifestyle-based media brand meets software not only provides an actual blueprint for the planning process, but automates the process + essentially plans for you. The platform also communicates with the entire event team, eliminating 90% back + forth emails, confirmations, questions, and individual confirmations.
Leilani Social is streamlined + scalable, and services all stakeholders involved (client, venue + vendors), also providing opportunity for venues, service providers, and clients worldwide to be connected to each other.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
