Find out about the Startup Playbook

Here we’ll be sharing a step-by-step guide for monetizing your freemium business - covering user segmentation and targeting, monetization campaign set-up and best practices, and model optimization. Now let’s get started!

Why does it all go wrong for so many startups?

Startups are defined by growth, but growth isn't step one in building a great company. If you focus on trying to grow before you make a product people love, you are unlikely to succeed.

The strength of great advisers is in their ability to think about new and complex ideas with a clear sense of their own subjectivity.

Using fundraising itself as a benchmark is dangerous for the entire community because it encourages a culture of optimizing for short term showmanship instead of making something people want and creating lasting value.

Learn about some mistakes founders make

Let's imagine that you are the founder of a company that has successfully raised an angel or institutional round and are currently in a situation where you have 12 months or less of runway.

One of the hardest questions to answer when considering an A is “when is my company ready?”

What should you do with too much advice?

To foster a scientific approach to growth, we've recently seen many companies break away from a strictly functional organizational design (with product, engineering, marketing, etc.) to create a cross-functional growth team.

There has probably been more capital looking to invest in private technology companies in the past five years than any five-year period before.

Learn more about how to distribute stock equity to your employees.

Taking an idea to market comes down to making not more than five to ten key decisions.

If you are eager to start a startup but not ready yet, there are a few steps you can take that will give your startup a head start, even if you still don’t have a startup idea.

With more Americans running one-person businesses than ever before, Silicon Valley is paying attention.

As the director of sales at Blueground, a global real estate tech company, and over 10 years spent in the technology space, I have had the opportunity to meet and work with thousands of sales professionals across all levels. From having hired close to 100 skilled account executives along the way, what I’ve noticed is that top sellers understand common themes and consistently draw upon those behaviors in the development of winning sales ecosystems.

Learn how to create a sales process for your team to use when converting any prospect from a lead to a customer.

The Best Time to Cold Call & More Data-Driven Sales Secrets

The 8 Steps of the Sales Process: What You Need to Know

Let's say your marketing team is crushing it. All the metrics they use to measure success are green. At the same time, your sales time is not feeling the effects of their efforts and are spending more time prospecting when they should be closing. What's going on here?

In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies know their needs and are capable of determining solutions for themselves, thereby shaking up traditional sales strategies and methods...

For the last fifty years, every company would live or die by the strength of their sales funnel.

The three things that often break in companies scaling from Series A to B: Support roles for the sales org: sales operations and enablement; Hire the experience you need today; and Invest in an inbound engine.

Most retail brands have a sales cycle in place, but the events of 2020 have impacted the way the cycle works. Ensuring that prospects travel through the cycle to the point where they not only make purchases but become advocates for the brand has now become even more important.

It’s no secret that data is running the world. For most businesses, data is critical to growth and expansion, and today they have access to a robust amount of data. More companies are relying on data to help them identify challenges, make timely decisions and impact their bottom lines. From storing employees’ contact information to keeping track of inventory, data can be used in just about every aspect of a business.

No, it’s not another buzzword. A sales trigger event is crucial because it distinguishes hot leads from cold ones. It gives you the opportunity to maximize the effectiveness of your sales pitch and help you close a deal.

Scaling your sales strategy isn’t a straightforward process. It is, in fact, a challenge that many businesses face. Their customers are ready to buy, but the internal sales operation cannot scale quickly enough to reach them.

Sales reps likely had a specific block of time when they knew they could catch you at work, but now hardly anyone is sitting at their office desk. Prospects may work or live in different time zones, or be sitting on their couch rather than by their office phone. Where and when we work has drastically changed. Since the pandemic began, there has been a 25 percent increase in meetings before 9 a.m. and a 121 percent increase in meetings after 4 p.m.

COVID-19 drastically changed how non-essential businesses promote their products and services to their customers. Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight.