Pricing Strategy For Your First 10 Customers

Your pricing is your startup’s hidden weapon to growth and much more

Peter Thiel famously said, “Competition is for losers”. He may be right, but that doesn’t mean competition does not exist.

We thought it might help us scale Y Combinator if we could distill the most generalizable parts of this advice into a sort of playbook we could give our companies. Then we thought we should just give it to everyone. This is meant for people new to the world of startups. Most of this will not be new to people who have read a lot of what YC partners have written—the goal is to get it into one place.