Investment Details
- Investment Amount
$200,000.00
Description
We back high-potential consumer goods startups generating up to $2M in annual revenue, with a primary focus on e‑commerce and DTC models.
What We Look For
- Clear path to profitable growth with disciplined CAC/LTV.
- Distinctive brand, repeat purchase behavior, and defensible positioning.
- Supply chain readiness and operational reliability.
Investment
We make direct investments up to $200K, dependent on revenue and traction. Check size, milestones, and timing are tailored to the company’s stage and unit economics.
Eligibility
- Consumer goods companies (CPG) with up to $2M revenue.
- E‑commerce and direct‑to‑consumer as the primary channel.
- US-based or US-market focused.
If you’re a CPG founder scaling a digital-first brand, this is built for you.
Process
We have a multiple-step process of due diligence and interviews.
Once your application has been processed, check your application status (under manage applications) to see if we have requested additional due diligence information.
What an Applicant can Obtain
Beyond investment of up to $200K, founders unlock our growth stack: access to Ignite DTC for performance‑driven scaling, exclusive white‑glove services at Shopline to streamline commerce ops, and a $1M perks & benefits package to cut burn and accelerate execution.
