SaaS Lander is a U.S. market acceleration program powered by Business France that helps French SaaS and B2B tech startups prepare for and accelerate their expansion into the U.S. market. Through a proven three-phase journey — Bootcamp, Land, and Business Development — the program equips founders with go-to-market insights, strategic validation support, intro opportunities in NYC and San Francisco, mentoring, and ecosystem connections essential for international growth.

• French tech/SaaS startups aiming to expand into the U.S. market.
• Founders committed to international expansion and participation in the program phases.
• Companies with a product and team ready to refine U.S. strategy and execution.

Application & Selection: Founders apply for cohort participation through the SaaS Lander portal. 

Bootcamp: Startups refine their pitches, sales decks, and U.S. go-to-market strategy with coaching and mentoring sessions. 

Land: Founders travel to the U.S. (e.g., NYC and San Francisco) for intensive in-market engagement, demo nights, networking, and strategic meetings. 

Business Development: After in-market immersion, startups implement learnings, test market fit, and pursue potential partnerships and customer development.

✔ Structured 3-phase acceleration including strategic mentoring and coaching.
✔ Go-to-market preparation including pitch refinement and U.S. positioning.
✔ In-market immersion in key tech hubs (e.g., NYC & SF) with demo nights and networking.
✔ Access to mentors, experts, and ecosystem connections for expansion support.
✔ Global visibility and bridge to U.S. partners via Business France’s network.