Description

• BRIIA’s Foundation Program supports startups from the earliest stages (Idea / Initial Product Release / MVP) — helping founders build fundamentals, refine product strategy, and achieve early traction. 
  
  
• Advanced Programs are tailored for companies that have achieved MVP or early customer engagement and are ready to focus on customer acquisition, category design, and fundraising. 
  
  

• Foundation Program: BRIIA’s core early program is equity-neutral at entry — the accelerator does not take equity up front and there’s no formal application to begin; founders begin by completing a diagnostic “BRIIA GPS” to map where they are in their journey. 
  
  
• Advanced Programs: Once a startup reaches certain milestones (e.g., MVP / traction), BRIIA may offer advanced, cohort-based accelerator tracks. In these Advanced Programs, the accelerator can request founders reserve equity shares at the same terms as the startup’s first significant capital raise, i.e., the same rights and price that the startup negotiates with external investors. 
  
  
• Any formal equity stake is deferred until a later round rather than taken up front like many traditional accelerators.
  
  

• Courses and mentorship time in the Foundation track are optional and can require nominal payments (e.g., $39-$59 per course for active participants), and mentors may charge modest fees for their time (often capped around ~$2/minute). 
  
  

• No upfront equity: Founders retain ownership while progressing through the Foundation Program. 
  
  
• Reserved equity for advanced tracks: When a startup enters an Advanced Program, BRIIA can request a right to receive shares on the same terms as future investors, which is effectively similar to a pro-rata or matching arrangement once a priced round is underway. 
  
  
• The style is oriented toward alignment at fundraising milestones rather than traditional accelerators’ upfront SAFEs or fixed percentage equity. 
  
  

• Unlike many cohort accelerators with formal application windows, BRIIA’s Foundation Program is open and on-demand: founders begin by completing the BRIIA GPS assessment online, and then receive a customized development plan. 
  
  
• Advanced Programs (e.g., AI-focused tracks) may have cohort cycles and more formalized intake aligned with specific focus areas (e.g., Healthcare AI). 
  
  

Eligibility

• Strong emphasis on AI, machine learning, data-centric, and software-driven startups. 
  
  
• Vertical programs exist for specialized domains such as Healthcare AI and Business AI (e.g., 6-week advanced tracks). 
  
  

• Flexible early support from idea to MVP, and through early growth, with advanced tracks for startups that have achieved initial traction. 
  
  

• Based in San Ramon, CA (Silicon Valley), but the accelerator operates virtually and globally so founders from any location can participate online. 
  
  

• Founders building technology companies — especially where data, AI, or scalable software plays a central role — who want structured guidance toward product-market fit and investment readiness. 
  
  

Process

What an Applicant can Obtain