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The Fabric

Fabric VC is a US seed fund that invests in consumer tech, healthtech and fintech, leveraging our Co-GP’s 30+ years of marketing agency and full-service financial operating experience growing 500+ diverse-led brands, 80% of whom have raised capital. 

Sunnyvale, CA, USA

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Description

The Fabric is a Seattle-based venture studio and early-stage venture capital firm that co-founds, incubates, and invests in technology companies focused on enterprise software, data platforms, fintech infrastructure, AI, and cybersecurity. Founded in 2012, The Fabric operates as a company-creation partner rather than a traditional accelerator, working closely with founders from idea to early scale.

The Fabric is known for pairing deep technical and operational support with founder-led execution, often helping to originate companies internally or alongside experienced operators.

Specific Funding Stage
Idea / Company Formation (Core Focus)

  • The Fabric is most active at the 0→1 stage, including:

    • Idea development

    • Market validation

    • Company formation

  • Many startups are conceived inside the studio or co-created with founders at inception.

Pre-Seed / Seed (Follow-On)

  • After formation, The Fabric typically provides pre-seed and seed capital and remains a long-term partner as companies raise institutional rounds.

Investment Amount and Percentage Equity (Company-Level)
Capital Model

  • The Fabric provides foundational capital and deep operational resources to companies it helps build.

  • It does not publish standardized check sizes, but investments usually span pre-seed through seed, often combined with hands-on studio support.

Equity Taken

  • As a venture studio, The Fabric typically takes a meaningful equity stake at formation — larger than a passive VC but aligned with its role as:

    • Co-founder

    • Incubator

    • Early institutional investor

  • Exact ownership percentages are not publicly disclosed and are negotiated per company.

Equity Structure
  • Equity is generally structured at company formation, not via standardized accelerator SAFEs.

  • The Fabric contributes:

    • Initial capital

    • Product and engineering leadership

    • Go-to-market and enterprise sales expertise

    • Shared operational infrastructure

  • The Fabric dilutes alongside founders as companies raise external seed and Series A rounds.

Application / Submission Method
How Founders Engage

  • Engagement typically occurs through:

    • Warm introductions

    • Direct founder outreach

    • Founder-in-Residence–style conversations

  • The Fabric does not run open cohort applications like YC or Techstars.

Interaction Model

  • Highly selective, relationship-driven, and long-term.

  • Works with a small number of founders at a time.

Eligibility

Sector Focus
The Fabric concentrates on enterprise and infrastructure technology, including:

  • Enterprise SaaS

  • AI & data platforms

  • Fintech & payments infrastructure

  • Cybersecurity

  • Cloud, developer tools, and automation

Stage

  • Idea → pre-seed

  • Best suited for founders who want to co-build with a studio, not just raise capital.

Founder Profile

  • Experienced operators, engineers, or domain experts

  • Founders comfortable with a co-founder-like studio relationship

  • Often second-time founders or senior enterprise leaders (but not exclusively)

Geography

  • Primarily Seattle / Pacific Northwest, with flexibility depending on company needs.

Process

  1. Opportunity Identification: Problems identified internally or with founders.

  2. Founder Matching: Founder paired with opportunity or brings thesis to The Fabric.

  3. Company Formation: Equity, governance, and strategy defined.

  4. Build Phase: MVP development and early customer validation.

  5. External Fundraising: Seed/Series A with The Fabric as a core investor.

What an Applicant can Obtain

  • Company Co-Creation: Hands-on support from idea through early traction

  • Pre-Seed & Seed Capital: Foundational funding aligned with company formation

  • Operational Support: Engineering, product, GTM, hiring, and governance support

  • Enterprise Network: Access to customers, partners, and senior executives

  • Fundraising Support: Help raising external seed and Series A rounds

  • Long-Term Partnership: Continued involvement well beyond the early stages