Description
Jennus Innovation is an accelerator and strategic venture partner based in Minneapolis / Saint Paul, Minnesota, USA that combines senior executive-level advisory, operational support, and investor network access with equity involvement in select partner companies — making it part accelerator/incubator and part active early-stage investor.
Specific Funding Stage
Pre-Seed / Seed: Works with early-stage companies to help refine strategy, business model, and fundraising readiness, and may participate in seed and early stage venture funding rounds.
Early Institutional: Can support companies at later phases through introductions and participation in Series A/B rounds via its investor network.
Investment Amount and Percentage Equity (Company-Level)
Typical Capital Support:
• Jennus Innovation partners with startups and may contribute capital directly in early rounds (seed and early stage).
Equity Taken:
• Jennus is compensated significantly with equity in partner companies; it does take ownership stakes as part of its engagement model rather than operating exclusively as a no-equity advisor.
• There is no published single fixed percentage Jennus takes from every company (like a standard accelerator). Instead, equity is negotiated on a deal-by-deal basis depending on the investment amount, valuation, and negotiated terms for each startup.
• Founder Expectation (industry context): In typical accelerator-linked seed or early venture deals, equity stakes for investors vary widely — often single-digit to low-double-digit percentages depending on capital provided and valuation negotiated — but the exact ownership position for Jennus is determined individually per investment. (Deal data suggests involvement in rounds around the $1M–$5M range for portfolio companies where known data exists.)
Equity Structure: Investments can be in the form of priced equity, SAFE/convertible instruments, or negotiated structured ownership aligning Jennus’s interests with founders.
Application / Submission Method
Submission Method: Startups interested in partnering with Jennus typically contact Jennus Innovation via the website or email to explore engagement; the organization works directly with founders to assess fit rather than through a rigid public accelerator application portal.
Intro Materials: Founders usually provide pitch decks, financials, and strategic plans for review; follow-up discussions and interviews are conducted as part of selection.
Eligibility
Sector Focus: Broad industries including software, internet, computing, events and consumer platforms — with demonstrated success coaching companies such as FitFighter, MyHealthMath, Tru, FAIRWAYiQ, and TRIIB.
Geography: Primarily U.S.-based startups, with an emphasis on companies willing to engage with Jennus’s advisory and investor network.
Stage: Pre-seed to early institutional (Seed, Series A/B) depending on progress and fundraising readiness.
Team: Founders with strong leadership profiles who benefit from deep strategy and investor introductions.
Process
Initial Intake & Screening: Evaluation of company strategy, market potential, traction signal, and team capability.
Strategic Assessment: In-depth analysis of product/market fit, financial model, growth plan, and investor readiness.
Negotiation: Equity terms and investment structure negotiated with founders and Jennus based on round stage and value provided.
Ongoing Support: Once partnered, Jennus often provides operational strategy, fundraising support, investor introductions, and board/advisory roles aligned with the investment ter
What an Applicant can Obtain
Strategic Capital: Equity investment as part of a seed or early venture round, negotiated per deal.
Business Strategy Support: Executive-level strategic guidance, financial modeling, go-to-market planning, and investor fundraising support.
Investor Network Access: Introductions to a broad network of angels, VCs, and strategic partners.
Operational Support: Help with team building, market research, pricing strategy, and competitive positioning.