Peterson Partners is a multi-strategy investment management firm headquartered in Salt Lake City, Utah, USA, operating across venture capital, private equity, and search fund strategies to support entrepreneurs and growing companies over extended growth cycles. It is the umbrella organization for Peterson Ventures, the firm’s dedicated venture capital arm focused on early-stage tech investments. 

Specific Funding Stage
Pre-Seed / Seed (Venture Capital): Through Peterson Ventures, the firm makes pre-seed and seed investments in high-growth startups. Typical initial checks range ~$250K–$2.5M with follow-on capital reserved for later stages in exceptional cases. 
Early Institutional: While the primary venture focus is early, Peterson Ventures may support companies through Series A follow-on participation as they scale. 
Private Equity: Separately, Peterson Partners’ private equity platform invests growth capital (typically $10M–$25M) into more mature businesses with established revenue and EBITDA profiles. 

Investment Amount and Percentage Equity
Venture: ~$250K–$2.5M initial investments, deal-by-deal equity terms typical of early VC rounds.
Private Equity: Equity investments often $10M–$25M in growth-oriented companies with solid operating histories. 
Equity Terms: Negotiated based on stage; early deals usually use preferred equity or priced rounds.

Application & Submission Method
Submission Method: Founders typically engage through warm introductions or direct outreach via Peterson Ventures’ website. While the firm does not advertise a formal open portal, startup engagement often stems from founder networks and ecosystem referrals.
Rolling Evaluation: Venture investments are evaluated on a rolling basis in alignment with deal flow and thesis fit.

Sector Focus: FinTech, SaaS, digital commerce, healthcare technology, consumer tech, and software-enabled businesses (through the venture arm).
 Geography: Primarily U.S.-based businesses, with occasional international visibility but U.S. focus.
Stage: Pre-seed and seed startups for VC; growth stage for private equity.
Company Profile: Early startups with product/market fit signals, and growth companies with proven fundamentals for PE.
Team: Founders with domain expertise, execution capability, and strong leadership; private equity targets strong executive teams and operational rigor across portfolio companies.

Initial Screening: Review of pitch materials and founder background for alignment with sector focus and execution capability.
 Partner Review: Deep discussions with general partners on market opportunity, technology differentiation, and traction.
 Due Diligence: Market, team, product, and competitive diligence conducted by the VC team.
 Deal Structuring: Terms negotiated with founders, focusing on long-term partnership and capital efficiency.

Strategic Capital: Early institutional capital with meaningful check sizes ($250K–$2.5M) via Peterson Ventures, or larger growth capital through the private equity arm. ([turn0search0][turn0search13])
 Mentorship & Network: Access to a network of investors, founders, and operators—with a founder-first focus in the VC arm, and operational support in the PE arm. ([turn0search0])
 Follow-on Support: Continued access to later rounds via follow-on capital or co-investors as portfolio companies scale.

Firm Characteristics & Strategy
Multi-Strategy Platform: Combines venture capital, private equity, and search funds under one investment organization, enabling cross-stage relationships with founders and executives.
Founder-First Approach: Particularly in the VC strategy, emphasis on long-term partnership, mentorship, and deep engagement with entrepreneurial teams.
History & Scale: Over 20+ years in investment, with more than 300 companies backed across strategies and notable portfolio names including Allbirds, Lucid Software, Vivint, Ethos, Packsize, and others.