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Magnify Ventures

We invest in companies that will   transform   life, work, and care for   modern families.

Los Angeles, CA, USA

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Description

Magnify Ventures is a pioneering early-stage venture capital firm based in Santa Monica and San Francisco, California. Co-founded in 2020 by Joanna Drake and Julie Wroblewski, the firm focuses on the digital transformation of the "care economy" and reimagining life for modern families.
  • Early Stage: Primarily invests in Seed and Series A rounds.
  • Active Deployment: As of early 2026, the firm is actively deploying capital from its debut $52 million fund.
  • Method: Founders can engage through general inquiries and potential submissions via email at [email protected].
  • Selection Criteria: The firm looks for visionary founders inspired by lived experiences as parents or caregivers. They support founders in diverse aspects of company-building, including brand strategy, talent recruitment, and operations.
  • Rolling Basis: Magnify Ventures evaluates and invests in companies on a rolling basis year-round.

Eligibility

  • Sectors: Core categories include Future of Families, Aging Innovation, Household Optimization, and Work-Life Reimagined. 
  • Geography: Primarily United States-based companies with operations in California or the broader US market.
  • Business Profile: Targets companies with high growth potential, demonstrated by recent investments such as a Series B in Mi Salud AI (November 2025) and a lead Series A in Seven Starling (September 2025). 

Process

  1. Fundraising Support: Assistance in company-building, brand strategy, talent recruitment, and operations.
  2. Mentorship: Acceleration through unique partnerships with organizations like AARP, The Holding Co, and the UCSF Rosenman Institute.
  3. Portfolio Highlights (2025–2026): Has invested in approximately 15 companies as of late 2025, including portfolio unicorn Papa.
  4. Market Exposure: Connectivity to the broader care economy ecosystem and major co-investors like Pivotal Ventures.

What an Applicant can Obtain

  1. Strategic Capital: Access to "mission-oriented" funding from a specialized sector leader.
  2. Expert Network: Mentorship and acceleration through unique partnerships.
  3. Market Exposure: Connectivity to the broader care economy ecosystem and major co-investors.