LDR Ventures

We are a female led VC and Consulting firm. We focus on Healthy, Better For You, Functional Food, and Beverage companies, Early Stage & Emerging CPG Brands with an emphasis on female and underserved founders.

Los Angeles, CA, USA

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Description

Liner Capital (commonly known as LDR Ventures) is an operationally-focused venture capital firm and studio headquartered in New York City (with significant roots in Los Angeles). The firm is known for its "hands-on" approach, providing deep operational expertise in branding, marketing, and business development alongside financial capital.

Seed & Series A: This is the firm’s core focus. They specialize in being a "strategic partner" during the phase where a company is transitioning from product-market fit to scalable growth.
Venture Studio: They also selectively co-found and build companies in-house, providing the initial operational "infrastructure" for new concepts.
Method: Founders can engage through the LDR Ventures contact portal or via professional referrals.
Selection Criteria: They seek "disruptive" brands and technologies that solve clear consumer or enterprise pain points. They prioritize businesses with strong "emotional resonance" or significant technical advantages.
Materials: A pitch deck that emphasizes the founder's vision and the operational "gap" that LDR’s expertise could fill.
Rolling Basis: LDR Ventures evaluates and invests in companies year-round.

Eligibility

Sectors: Consumer Tech, CPG (Consumer Packaged Goods), Digital Media, Health & Wellness, and Enterprise SaaS.
Geography: Primarily United States-based, with a strong concentration in Los Angeles and New York City.
Traction: Preference for companies that have launched a product and have demonstrated initial revenue or high user engagement.

Process

Operational Vetting: Unlike many firms that focus solely on financials, LDR’s initial review involves a "Brand and Marketing Audit" to see if their internal resources can accelerate the company’s growth.
High-Engagement Diligence: A 4–8 week process that includes a deep dive into the supply chain, customer acquisition costs (CAC), and product roadmap.
The "Active Advisor" Model: Post-investment, the partners often act as "shadow executives," assisting with everything from retail distribution and celebrity partnerships to e-commerce optimization.
Portfolio Synergy: They actively facilitate collaborations between their portfolio companies to drive cross-promotional growth.

What an Applicant can Obtain

Direct Capital: Access to funding from a firm that has backed notable exits and high-growth brands (e.g., Sweetgreen, Thrive Market).
Operational Infrastructure: Direct assistance with marketing, branding, PR, and retail distribution strategy.
Retail & Media Network: Introductions to major retail buyers and media influencers to accelerate customer acquisition.
Strategic Mentorship: 1:1 coaching from managing partners who are former entrepreneurs and operators.