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CreativeCo

We invest as your business is growing 2-5x between $500k and $3M ARR.

Charlotte, NC, USA

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Description

CreativeCo Capital is a Charlotte-based venture capital firm that focuses on high-growth B2B software companies. It operates a hybrid model, combining a traditional venture fund with a venture studio to support founders in the "Growth Equity" and early scaling stages.
  • Seed & Series A: This is the firm’s primary investment window for its venture fund.
  • Expansion Stage: They specialize in helping companies move from initial product-market fit to repeatable, scalable sales processes.CreativeCo operates as a traditional investment firm and a collaborative studio rather than a batch-based accelerator. 
  • Method: Founders typically engage through warm introductions or by submitting their vision via the CreativeCo contact portal.
  • Focus: They look for "capital-efficient" B2B SaaS companies that solve specific, high-value problems for enterprise or SMB customers. 

Eligibility

  • Sectors: B2B SaaS, Fintech, HealthTech, and Future of Work.
  • Geography: Primarily focused on the Southeastern United States (with a hub in Charlotte, NC), but they invest nationwide.
  • Traction: Preference for companies with $500k to $2M in Annual Recurring Revenue (ARR) and a clear path to $10M+.

Process

  • Direct Sourcing: The team actively sources deals through its network of "Studio Partners"—experienced operators who help vet opportunities.
  • Operational Vetting: Due diligence focuses heavily on the "Sales Velocity" and "Customer Acquisition Cost (CAC)" efficiency of the business.
  • The Studio Model: Post-investment, the firm provides hands-on "Shared Services" in areas like growth marketing, sales operations, and talent recruitment.
  • Board Governance: As lead or significant investors, they typically take a board seat to guide long-term strategy. 

What an Applicant can Obtain

  1. Strategic Capital: Access to institutional funding to fuel sales and marketing expansion.
  2. Fractional Expertise: Direct access to "Studio Partners" who act as on-call executives for sales, product, and finance.
  3. Sales Enablement: Proven playbooks for building and managing a high-performance B2B sales team.
  4. Network Access: Introductions to a curated network of potential customers and later-stage growth equity firms.