Description

• Focus: They look for "defensible innovation" rooted in proprietary science or technology.
• Market Alignment: Ideal applicants are building consumer health technologies, digital clinics, or AI-driven metabolic and microbiome analytics. 
• Rolling investments and does not host its own annual public pitch competition.

Eligibility

• Sector Focus: Startups in Healthcare, HealthTech, FoodTech, and Life Sciences.
• Mission Fit: Solutions must focus on the "root cause" of health issues rather than just treating symptoms.
• Scalability: The product must have the potential to improve the well-being of millions globally.
• Geography: Primarily targets companies based in the United States, with some investments in Canada and Europe.

Process

1. Direct Contact: Founders generally reach out via professional networks or the official website to share pitch decks.
2. Strategic Partnership: Beyond providing capital, the firm acts as a strategic partner, assisting with foundational business modeling and operations.
3. Go-To-Market Support: They work closely with founders to refine value propositions and execute market entry strategies.
4. Scaling: Post-investment, they help with customer acquisition, PR, branding, and establishing strategic partnerships.

What an Applicant can Obtain

• Capital: Access to its inaugural Fund I, which targets a total of $10 million for deployment.
• Investment Size: Typical individual investments range from $250,000 to $250,000 USD at the early stage.
• Operational Resources: Fractional guidance from partners in navigating regulatory paths, clinical studies, and commercialization.
• Visibility: Assistance with targeted PR and branding to attract further talent and investors.